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ProShares Launches Four New Short International ETFs

ProFunds Group, the world’s largest manager of short and leveraged funds,1 announced today that it is launching four more Short International ProShares. The new ETFs are the first designed to go up when markets go down in Europe, the Pacific Ex-Japan region, Brazil and Mexico. The new ETFs will be listed on NYSE Arca today.

“"ProShares now offers a large selection of 14 ETFs that offer short or leveraged exposure to a variety of regions and countries,” said Michael L. Sapir, ProFunds Group Chairman and CEO. “With this broad line-up, investors can make tactical shifts as conditions change in markets around the world.”


Ticker Symbol



New Short International ProShares

UltraShort MSCI Europe EPV MSCI Europe Index -200% Daily
UltraShort MSCI Pacific ex-Japan JPX MSCI Pacific ex-Japan Index -200% Daily
UltraShort MSCI Brazil BZQ MSCI Brazil Index -200% Daily
UltraShort MSCI Mexico Investable Market SMK MSCI Mexico Investable Market Index -200% Daily

Existing Short International ProShares

Short MSCI EAFE EFZ MSCI EAFE Index -100% Daily
Short MSCI Emerging Markets EUM MSCI Emerging Markets Index -100% Daily
UltraShort MSCI EAFE EFU MSCI EAFE Index -200% Daily
UltraShort MSCI Emerging Markets EEV MSCI Emerging Markets Index -200% Daily
UltraShort FTSE/Xinhua China 25 FXP FTSE/Xinhua China 25 Index -200% Daily
UltraShort MSCI Japan EWV MSCI Japan Index -200% Daily

Ultra International ProShares

Ultra MSCI EAFE EFO MSCI EAFE Index 200% Daily
Ultra MSCI Emerging Markets EET MSCI Emerging Markets Index 200% Daily
Ultra FTSE/Xinhua China 25 XPP FTSE/Xinhua China 25 Index 200% Daily
Ultra MSCI Japan EZJ MSCI Japan Index 200% Daily

*Before fees and expenses.

About ProFunds Group

ProFunds Group includes 84 ProShares short and leveraged ETFs, and 115 ProFunds mutual funds. ProShares, which introduced the first short and leveraged ETFs in 2006, continues to be a leader in launching innovative new products—for two years in a row, ProShares has led the industry in attracting assets to newly launched ETFs2 and now is the fourth largest manager of ETFs in the nation3. Since 1997, ProFunds mutual funds have provided investors with access to sophisticated investment strategies, with offerings that include funds that seek to magnify daily index performance and funds that seek to increase in value when markets decline. The group also manages the Canada-based Horizons BetaPro ETFs.

Note: Due to differences in trading hours between U.S. and foreign markets, the values of the indexes may not be computed as of the close of the U.S. securities markets. In such instances, daily correlation to the indexes will be measured by comparing the daily change in each fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the index as of the close of the U.S. securities markets.

All ProShares ETFs and many ProFunds employ leveraged investment techniques that magnify gains and losses and result in greater volatility in value. Each ProShares ETF and leveraged or inverse ProFund seeks a return that is a multiple or inverse multiple (e.g., -200%) of the return of an index or other benchmark (target) for a single day. Due to the compounding of daily returns, ProShares' and leveraged and inverse ProFunds’ returns over periods other than one day will likely differ in amount and possibly direction from the target return for the same period. Investors should monitor holdings consistent with their strategies, as frequently as daily. For more on correlation, leverage and other risks, please read the ProShares or ProFunds prospectus.

All investing involves risk, including the loss of principal. ProShares entail certain risks, including, in some or all cases, aggressive investment techniques (futures contracts, options, forward contracts, swap agreements and similar instruments), correlation or inverse correlation, and market price variance risk, all of which can increase volatility and decrease performance. In addition, ProShares are non-diversified, and narrowly focused investments, including single country funds, typically exhibit higher volatility. International investments may also involve risk from unfavorable fluctuation in currency values, differences in generally accepted accounting principles and economic or political instability. In emerging markets, all these risks are heightened and lower trading volumes may occur. There is no guarantee that any ProShares ETF will achieve its investment objective.

Carefully consider the investment objectives, risks, charges and expenses of ProShares and ProFunds before investing. This and other information can be found in their prospectuses. Read the prospectus(es) carefully before investing. For a ProShares ETF prospectus, visit and seek advice from your financial adviser or broker/dealer representative. Financial professionals can also call 866-PRO-5125. For a ProFunds mutual fund prospectus, call 888-PRO-FNDS (individual investors) or 888-PRO-5717 (financial professionals), or visit Read the prospectus(es) carefully before investing.

MSCI, MSCI Inc., MSCI Index and EAFE are service marks of MSCI. FTSE/Xinhua China 25 is a trademark of FTSE/Xinhua Index Limited (“FXI”). All have been licensed for use by ProShares. “FTSE®” is a trademark of the London Stock Exchange PLC and The Financial Times Limited and is used by FXI under license. “Xinhua®” is a trademark of Xinhua Finance Limited and is used by FXI under license. ProShares have not been passed on by these entities or their affiliates as to their legality or suitability. ProShares are not sponsored, endorsed, sold or promoted by these entities or their affiliates, and they make no representation regarding the advisability of investing in these products. THESE ENTITIES AND THEIR AFFILIATES MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO PROSHARES.

ProFunds Group includes ProFunds mutual funds and ProShares ETFs. ProFunds Distributors, Inc., is distributor for ProFunds mutual funds. ProShares ETFs registered under the Investment Company Act of 1940 are distributed by SEI Investments Distribution Co., which is not affiliated with ProFunds Group or its affiliates.

1 Source: Lipper, based on a worldwide analysis of all of the known providers of publicly traded funds in these categories. The analysis covered ETFs, ETNs and mutual funds by the number of funds and assets (as of 6/30/2008).

2 Source: Citigroup ETF Flow Report, based on an analysis of ETPs introduced in 2007 and 2008.

3 Source: Bloomberg, based on assets for 5/29/2009.


Hewes Communications, Inc.
Tucker Hewes, 212-207-9451

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