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Premium U.K. Department Store Generates Growth in Online Order Traffic by Leveraging Adobe Scene7 Hosted Rich-Media Platform

Adobe Systems Incorporated today announced that House of Fraser, a premium U.K. department store group with 62 locations across the U.K. and Ireland, has achieved higher conversion rates, increased average order size and greater customer retention with the Adobe® Scene7® hosted rich-media platform.

Despite a down economy, House of Fraser has been able to grow an already profitable business through e-commerce and cross-channel merchandising, using Adobe Scene7 eCatalogs, Dynamic Imaging and Media Portal technologies.

“We recognized that we needed to support our in-house merchants with the best functionality and tools to accomplish our growth objectives,” said Peter Callaway, director of e-commerce, House of Fraser. “Adobe Scene7 is helping us to engage new customers and to meet our challenging revenue targets.”

The Scene7 platform has been a pivotal tool in helping House of Fraser deploy a rich visual Web site that has led to increased customer satisfaction. In addition, it has enabled House of Fraser to implement advanced Web 2.0 features, which has positioned them as an industry leader. These features include Dynamic Imaging to instantly render all product images in different sizes; Detailed product zoom; Templating for highlighting critical product information; eCatalogs for bringing print materials to the Web; and Media Portal to make assets available to internal users as well as key vendors and press.

“House of Fraser is a brand-conscious department store serving brand-conscious customers,” Colette Wilson, e-commerce development lead, House of Fraser. “Scene7 gives us the ability to completely control the brand experience and achieve the same high-touch shopping experience enjoyed by shoppers in our brick-and-mortar stores.”

About Adobe Scene7

The Adobe Scene7 hosted media platform is an industry-leading solution for e-commerce and multi-channel marketing companies worldwide to publish rich content to engage their audience and drive online business. Leading companies using Adobe Scene7 solutions include QVC, Harrods, Macy’s, Amazon, Office Depot, Polo Ralph Lauren, La-Z-Boy, Lands’ End, Blockbuster, Williams-Sonoma and Levi Strauss & Co. For more information about Scene7 hosted solutions visit

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Scene7 are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.


Adobe Systems Incorporated
Vanessa Rios, 408-536-2421
A&R Edelman
Tricia Stream, 650-762-2802

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