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eMusic Tries Out A New Recommendation Engine; Redesigns Homepage

Indie music download subscription service eMusic is getting an overhaul. Individual artist an dalbum pages already have more of an AJaxy feel and incorporate YouTube videos and Flickr photos. On Friday, its homepage switched over to a new design centered around a new recommendation engine powered by MediaUnbound . Now, when you sign in as a member, you are presented with a grid of "Music You'll Love" made up of personalized recommendations. You can also sort by "New Arrivals," which tries to give you new music that you will like, as well as standard "Best Sellers" and "New and Noteworthy" albums selected by eMusic's editorial staff. Helping members find new music they will love is the key to eMusic's business, and it needs to do a better job. eMusic has 400,000 paying subscribers who have downloaded 250 million songs since 2003. Members can download anywhere from 30 to 75 tracks a month before they have to start paying on a per track basis. Once people stop finding new music they want, they are more likely to cancel their subscriptions. Better recommendations would reduce that churn.
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