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Widevine Announces Commercial Availability of DRM for Windows Media Player & Silverlight

Widevine Cypher(R) Offers a Content Owner Approved Alternative to Windows Media DRM

SEATTLE, WA -- (MARKET WIRE) -- 05/05/08 -- Widevine Technologies, the only provider of multiformat, multiplatform DRM and digital copy protection solutions, today announced immediate availability of Widevine Cypher to protect content delivered to Microsoft (NASDAQ: MSFT) Windows Media Player versions 9, 10, 11 and Silverlight versions 1 and 2. This milestone represents the first time content can be securely delivered in Windows Media, Silverlight and Adobe (NASDAQ: ADBE) Flash environments using a single content protection solution.

Widevine Cypher now enables content owners, service providers and video operators to provide comprehensive DRM to secure the platforms and formats that best suit their consumer media requirements. The new release builds upon Widevine's original Flash media support and the preview of Widevine DRM for Silverlight performed in conjunction with Microsoft at the NAB show earlier in April.

"Consumers want flexibility and choice when it comes to consuming content on a myriad of platforms while content providers have asked for a robust alternative to Windows Media DRM for several years," said Brian Baker, Widevine CEO. "Widevine benefits both parties with a single DRM and digital copy protection solution that secures the business models for premium content delivered to consumers who can enjoy it on their preferred device."

Widevine's Cypher DRM client secures delivery and storage of content on Macs, PCs and Linux platforms and post-decryption where most piracy typically occurs. The client includes digital copy protection technology which further monitors, detects and responds to the hundreds of screen scraping and recording utilities available on the Internet. Many of these utilities can record content from a consumer device and store it as a downloadable file on the Internet. Increasingly, content owners are demanding this level of protection to prevent widespread piracy which costs the industry upwards of $6.1 billion* a year. Widevine first deployed the PC client to secure content delivered on a wide range of PC devices in 2000.

Widevine's latest release is the first time a content owner approved alternative to Windows Media DRM has been available in order to meet widespread demand.

About Widevine Technologies, Inc.

Widevine is a leading provider of content protection and forensic watermarking solutions worldwide for content owners and telco, cable and internet service operators.

Widevine enables the acquisition and distribution of premium studio and broadcaster content for more than 130 service providers globally and more than 160 web properties. Its patented conditional access and DRM technologies make it possible to protect digital media and pay-TV revenues while creating new service opportunities through the secure distribution, identification and tracking of digital content.

An innovator and holder of more than 30 patents, Widevine is the only content protection vendor that can secure multiple platforms and formats, including Flash-based distribution of digital media.

Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Partners, TELUS (NYSE: TU) and VantagePoint Venture Partners.

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All Rights Reserved. Widevine, Widevine Cypher, Cypher Virtual SmartCard, Cypher VOD, Cypher DCP, Cypher Broadcast, Cypher Express and Widevine Mensor are either registered trademarks or trademarks of Widevine Technologies, Inc. All other trademarks and trade names are the property of their respective owners. No express or implied warranties are provided for herein and all specifications are subject to change. The descriptions of Widevine Technologies' patents and other intellectual property herein are not intended for use in a legal proceeding to interpret or limit the scope or meaning of the patents or their claims, or indicate that a Widevine patent claim(s) are materially required to perform or implement any of the listed items.

Erik Moser
Ruder Finn Chicago (for Widevine Technologies)
+1 312.329.3908
Email Contact

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