LookSmart (Nasdaq:LOOK) launched white label AdCenters for Ybrant Digital's MediosOne and AD2 Networks, continuing the expansion of the LookSmart AdCenter Marketplace. MediosOne's network of advertisers, which includes many Fortune 500 companies and dozens of the Alexa top one thousand-ranked sites, will be integrated into the AdCenter platform and distributed across LookSmart’s Marketplace of white label publishers. AD2 Networks, one of the fastest-growing networks online with over 14 billion searches and 189 million unique users per month, will leverage the AdCenter auction platform to promote their existing relationships with advertisers and drive CPC text advertising revenue.
“The LookSmart AdCenter offers MediosOne the opportunity to expand our text advertising sales channels broadly with both self-service technology and direct-sales support on an auction platform,” said Brad Cohen, CEO of MediosOne. “We will integrate our multi-sourced advertising feeds with the AdCenter and let our direct advertisers compete with the LookSmart Marketplace advertisers to generate an overall higher yield. The Marketplace not only provides MediosOne with access to a larger pool of advertisers, it also extends our global reach significantly.” MediosOne is a global internet advertising network owned by Ybrant Digital, which owns several companies including AdDynamix.com.
The LookSmart AdCenter is a white label, hosted ad serving platform used to monetize traffic through CPC search and contextual text ads. Empowering publishers and advertising networks to interconnect with each other, the LookSmart AdCenter Marketplace significantly increases the volume of participants in advertising auctions and increases the overall revenue potential for publishers.
“We are pleased to have MediosOne and AD2 Networks as premier partners,” said Ari Kaufman, General Manager of LookSmart Publisher Services. “The LookSmart AdCenter is the first true open advertising exchange in the industry. Publishers can integrate their own advertiser relationships, advertising feeds and other advertising networks into a single auction marketplace. Both MediosOne and AD2 will benefit from the AdCenter with the growth of direct relationships with advertisers and the simultaneous connection to the AdCenter Marketplace. Bidirectional distribution of advertisers across multiple platforms strengthens individual auctions for each publisher and network and provides advertisers with greater exposure for their advertisements. We are truly excited to have both premier partners joining the Marketplace and are very enthusiastic to see their businesses grow as a result.”
LookSmart is an online advertising and technology company that provides performance solutions for online advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and an Ad Center platform for customizable private-label advertiser solutions for online publishers. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.
This press release contains forward-looking statements, such as references to growth in use of and demand for our products, customer acceptance of our products and our business prospects. These statements, including their underlying assumptions, are subject to risks and uncertainties and are not guarantees of future performance. Results may differ due to various factors such as the possibility that we may be unable to gain or maintain customer acceptance of our publisher solutions or ad backfill products, that existing and potential customers for our products may opt to work with, or favor the products of, others due to more favorable products or pricing terms, limitations on or our inability to retain and grow our ad and customer base, and limitations on or our inability to enhance our products. In addition, you should read the risk factors detailed in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2007 and our Annual Report on Form 10-K for the year ended December 31, 2006, filed with the Securities and Exchange Commission.
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Ted West, CEO