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Furl Redesign Offers Improved Interface and Platform - Registered Users Reach 1.6M

LookSmart, Ltd. (NASDAQ:LOOK), an online advertising and technology solutions company, announced today the release of a redesigned version of Furl, a leading social bookmarking tool (, improving the user interface and platform.

Furl enables members to bookmark, annotate, and share web pages, creating a personalized index for each Furl user. Furls combination of personal and community indices helps users organize relevant, interesting content, which has become increasingly important as the volume of online content has grown exponentially.

With 1.6 million registered users and 26.7 million pages already bookmarked on Furl, we believe these improvements will strengthen our position as a leader in the increasingly competitive bookmarking space, said Ted West, LookSmarts President and Chief Executive Officer. The improved platform was built to scale as Furl continues to increase its presence across the web. The new user-interface offers a more refined, intuitive look and feel. Combined, we expect these improvements to drive further increases in registered users and additional growth in saved items.

Through its unique feature set Furl has quietly attracted a loyal following of users who will continue to benefit from key functionality offered by the new platform:

  • Cached-Copy Archiving - Users can save a complete cached copy of the page, preventing their bookmarks from suffering from link-rot.
  • Smarter Search - Users have the option to search both their personal archive and community archives for relevant results.
  • Import / Export - Researchers have the flexibility of multiple bibliographic exporting formats (MLA, APA, etc.) making research collection easier.
  • Recommendations - Furls algorithm recommends compelling content and other Furlers with similar interests.

The platform was rebuilt from the ground up using Ruby on Rails, a popular open-source web framework that allows the Furl team to rapidly develop new features.

About LookSmart, Ltd.

LookSmart is an online advertising and technology company that provides performance solutions for online advertisers and publishers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and an Ad Center platform for customizable private-label advertiser solutions for online publishers. LookSmart is based in San Francisco, California. For more information, visit or call 415-348-7500.

Forward-Looking Statements

This press release contains forward-looking statements, such as references to our business prospects. These statements, including their underlying assumptions, are subject to risks and uncertainties and are not guarantees of future performance. Results may differ due to various factors such as the possibility that we may be unable to gain or maintain customer acceptance of our publisher solutions or ad backfill products, that existing and potential customers for our products may opt to work with, or favor the products of, others due to more favorable products or pricing terms, limitations on or our inability to retain and grow our ad and customer base, and limitations on or our inability to enhance our products. In addition, you should read the risk factors detailed in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2007 and our Annual Report on Form 10-K for the year ended December 31, 2006, filed with the Securities and Exchange Commission.

The statements presented in this press release speak only as of the date of the release. Please note that except as required by applicable law we undertake no obligation to revise or update publicly any forward-looking statements for any reason.

NOTE: "LookSmart" is a trademark of LookSmart, Ltd., and/or its subsidiaries in the U.S. and other countries. All other trademarks mentioned are the property of their respective owners.


LookSmart, Ltd.
Ted West, Chief Executive Officer and President
ICR, Inc.
Laura Foster

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