Breaking News Bar

Business News and Information

60% of Canadians Fear Falling Victim to Fraud this Holiday Season, Scotiabank Survey Reveals

  • Almost half (47%) of all Canadians claim to have been targeted by a financial fraud attempt
  • 63% of those who made purchases online through social media channels have fallen victim to fraud
  • 56% of those concerned about falling victim to fraud over the holidays have fallen victim before

TORONTO, Dec. 18, 2019 /CNW/ - A recent Scotiabank survey revealed that nearly 60% of Canadians are concerned about falling victim to fraud this holiday season. With more holiday shopping expected to be done online this year, it's important to be aware of the warning signs of fraudulent activity.  

"We want all Canadians to be able to shop with confidence this holiday season and still remain mindful of the ever-present risk of financial fraud" said Scott Gamble, Senior Vice President, Fraud Management at Scotiabank. "Over 75% of Canadians targeted by fraud never report it so we want to remind customers of some simple tips to avoid falling victim to fraud, and to always make their bank aware of any suspicious activity immediately." 

To help customers recognize, reject, and report financial fraud, Scotiabank is sharing five simple tips this holiday season:

  1. Always report any suspicious activity to your bank right away by calling the number on the back of your card.
  2. Make sure to use passwords that are hard to guess. Memorize them or keep them in a safe location if you must keep them written down.
  3. Protect your computer by downloading security software and anti-virus software, protect your internet connection and use supported browsers. See Scotiabank's Safe Computing Practices, to learn more.
  4. Do not share your banking passwords with anyone. Your bank will never call you or send you unsolicited emails asking for your password, PIN, credit card, or account numbers.
  5. Do not open attachments or click on hyperlinks in emails or text messages sent by unknown senders.

The Scotiabank survey polled 1,519 adults coast to coast and uncovered some important insights into Canadians' banking habits and knowledge of fraud.

Three-quarters of Fraud Attempts Go Unreported: Almost half (47%) of all Canadians have been targeted by a financial fraud attempt yet three-quarters (76%) of Canadians who have been targeted never report it. Nearly half of millennials (49%) say they are unaware of how to report a fraud attempt. 

A Generational Divide: Millennials are more likely than their older counterparts to have fallen victim to fraud (55%) yet they are less likely to protect themselves by shredding their personal documents (70% vs. 84% 55+) and updating their banking/online passwords regularly (50% vs. 59% 55+). 

Fear of Fraud Impacts Holiday Shopping Behaviour: The data suggests that Canadians' sentiment toward fraud is shaping their purchasing habits. Of those who have been targeted in the past, 92% only conduct online shopping from trusted devices and 90% shop only from reputable online retailers.

Skeptical of Social Media: The survey revealed that 85% of Canadians have yet to make a purchase using social media platforms.  Among Canadians who have already shopped via social media platforms 82% are reporting concerns about falling victim to fraud. 

Scotiabank offers fraud detection and prevention tips on its Security Centre, providing everything Canadians need to stay one step ahead. Canadians can check their security know-how, read about examples of commons scams, and learn how to recognize and avoid them.


The survey data was commissioned by Scotiabank and conducted by Maru/Blue. An online survey of 1,519 Canadian adults was conducted from November 25 to 26, 2019.


  • Despite the hype around social commerce, the majority (85%) of Canadians have yet to transact using social media platforms
  • Almost half (47%) of all Canadians have been targeted for fraud, with email being the main line of attack (78%)
  • Three-quarters (76%) of Canadians who have been targeted by fraud attempts never report it
  • Canadians' confidence in their dependents ability to identify and protect oneself against fraud is low (64% and 65% respectively)
  • 59% Canadians are concerned about falling victim to financial fraud over the holiday season

About Scotiabank

Scotiabank is a leading bank in Canada and a leading financial services provider in the Americas. We are here for every future. We help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. With a team of more than 100,000 employees and assets of over $1 trillion (as at October 31, 2019), Scotiabank trades on the Toronto Stock Exchange (TSX: BNS) and New York Stock Exchange (NYSE: BNS). For more information, please visit and follow us on Twitter @ScotiabankViews.

SOURCE Scotiabank

Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
bottom clear