Jackson National Life Insurance Company® (Jackson®) today announced the release of Second Stories, a thought-provoking photo essay book capturing 10 inspirational stories from individuals who transformed their post-career lives in unexpected ways. Designed in partnership with photographer Fred Siegel, Second Stories depicts how people are revolutionizing retirement by courageously beginning new chapters — along the way, they’re discovering their passions and living their true purpose.
“Second Stories is a fascinating depiction of how the traditional idea of retirement is evolving,” said Dan Starishevsky, senior vice president, Distribution & Advisory Marketing for Jackson National Life Distributors LLC (JNLD), the distribution and marketing arm of Jackson. “These 10 stories point to a new, exciting opportunity during life after work — while the typical ‘9-to-5’ was largely about paying bills, the second story is about pursuing passions and engaging in meaningful activities. It really makes you think, what’s next for me?”
Jackson’s partnership with photographer Siegel reflects a second story in itself – capturing these photographs represents a departure from his own career. Similarly, Bob Oswaks, one of the subjects in the book, describes how he reinvented himself as an artisan baker after being laid off from his role as president of worldwide marketing for Sony. Oswaks claims he has now found his true calling, and he’s happily fulfilling his purpose — sharing the love of bread and the good life with his customers in the small town of Los Alamos, Calif.
Second Stories is only one component of Jackson’s larger Retire on Purpose platform, which introduces financial advisors and their clients to the power of purpose in retirement. By highlighting the importance of connecting meaningful life planning with savvy financial planning, the program is designed to help advisors build more valuable, holistic practices through purpose-driven financial plans.
“As a company, we understand a fulfilling retirement is about more than just money,” Starishevsky said. “It’s about having a meaningful reason to get up every day. If we can influence people to discover that for themselves, then we’re helping them achieve success and find a ‘new rich’ in retirement — one that serves well beyond their portfolios.”
While developing the Retire on Purpose platform, Jackson worked with several third-party experts, including America’s preeminent executive life coach and purpose pro Richard Leider. According to Leider, if you have a pulse, you have a purpose.
“At its heart, purpose is compassion in action — it’s always about service to others,” Leider said. “Purpose represents a strong feeling of wanting to contribute to life, to others and to the community. Purpose is not a goal, but rather it’s an aim — the aim is to make a difference, to make a ‘dent’ in the universe.”
In addition to Second Stories, Jackson’s Purpose program boasts the following components:
- Advisor and consumer-facing marketing collateral, including a workbook, presentations, conversation starter cards, flip book, promotional items and seminar invitations. These pieces are available for Jackson-appointed advisors.
Purpose-focused content, published on Jackson’s Financial Freedom
- Achieving a Purposeful Retirement by JNLD’s Dan Starishevsky
- Answering the Call: Seven Frequently Asked Questions on the Power of Purpose by Richard Leider
- Discovering Your Purpose by JNLD’s Phil Wright
- Videos featuring purpose and academic experts Richard Leider and Christine Whelan: https://www.youtube.com/user/JacksonNationalTV.
“We broadly introduced the program to our sales force and advisor partners earlier this year, and the feedback across the country has been exceptional,” Starishevsky said. “While these concepts are mainly presented to pre-retirees, the program truly is audience agnostic. Purpose is essential to well-being, and that’s a powerful message that resonates with everyone.”
Jackson is committed to providing education, resources and value-added programs to help advisors build their businesses. Financial professionals who would like to learn more about Retire on Purpose can contact their Jackson wholesaler, call the company at 800-711-JNLD (5653) or email firstname.lastname@example.org. To request a copy of Second Stories, email email@example.com.
Jackson is a leading provider of retirement products for industry professionals and their clients. The company and its affiliates offer variable, fixed and fixed index annuities designed for tax-efficient growth and distribution of retirement income for retail customers, as well as products for institutional investors. Jackson is a proud founding member and co-chair of the Alliance for Lifetime Income, a nonprofit 501(c)(6) organization formed and supported by 24 of the nation’s financial services organizations to create awareness and educate Americans about the importance of protected lifetime income. With $264.9 billion in IFRS assets*, the company prides itself on product innovation, sound corporate risk management practices and strategic technology initiatives. Focused on thought leadership and education, Jackson develops proprietary research, industry insights and financial representative training on retirement planning and alternative investment strategies. The company is also dedicated to corporate philanthropy and supports nonprofits focused on strengthening families and creating economic opportunities in the communities where its employees live and work. For more information, visit www.jackson.com.
*Jackson has $264.9 billion in total IFRS assets and $251.6 billion in IFRS policy liabilities set aside to pay primarily future policyowner benefits (as of June 30, 2018). International Financial Reporting Standards (IFRS) is a principles-based set of international accounting standards for reporting financial information. IFRS is issued by the International Accounting Standards Board in an effort to increase global comparability of financial statements and results. IFRS is used by Jackson's parent company.
Jackson is an indirect subsidiary of Prudential plc, a company incorporated in England and Wales. Prudential plc and its affiliated companies constitute one of the world's leading financial services groups, serving over 26 million customers with $877.2 billion in assets under management (as of June 30, 2018). Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.
The people highlighted in the Second Stories book were paid to share their stories.
Jackson is the marketing name for Jackson National Life Insurance Company (Home Office: Lansing, Michigan) and Jackson National Life Insurance Company of New York® (Home Office: Purchase, New York). Jackson National Life Distributors LLC.
Patrick Rich, Director, External Communications