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George Dickel® Adds 17-Year, Tennessee-Only Offering To Family Of Whiskies

TULLAHOMA, Tenn., June 7, 2016 /PRNewswire/ -- When Distiller Allisa Henley first discovered George Dickel Tennessee Whisky's newest 17-Year Old addition to the portfolio, she wasn't really even looking for it.  At the time, she was searching George Dickel's single story barrel warehouses for 9-Year Old whisky to use in the Hand Selected Barrel Program she'd launched in 2014.  However, after pulling a sample from a row of 17-Year Old barrels near the back of one of the warehouses, she knew it was too good not to share as the extra time in the barrel had resulted in a perfectly balanced, flavorful sipping whisky.  

George Dickel(R) Adds 17-Year, Tennessee-Only Offering To Family Of Whiskies

Beginning in June 2016, whisky aficionados living and traveling in the Volunteer State will have the opportunity to purchase this limited-time, Tennessee-only offering of George Dickel 17-Year Old.  Due to a limited supply that will be strictly allocated, bottles will only be available at George Dickel's Cascade Hollow Distillery Visitor's Center in Tullahoma and select retailers in Tennessee with strong whisky programs. 

Incorporating George Dickel's signature Handmade the Hard Way™ production, chill charcoal mellowing filtration and single story warehouse aging, this 17-Year Old variant fits perfectly into George Dickel's family of award winning whiskies. Maintaining George Dickel's signature mash bill of 84 percent corn, 8 percent rye and 8 percent malted barley; the 17-Year Old has many similarities with George Dickel classics like No. 8 and No. 12, but also offers a unique tasting experience thanks to additional years in the barrel.  The whisky is bottled by hand on the craft bottling line at George Dickel's Cascade Hollow Distillery in Tullahoma, Tenn.

"From the moment I first sipped it, I knew George Dickel 17-Year Old was special," said George Dickel Distiller, Allisa Henley.  "People are going to remember where they were when they first tasted it, and I love knowing it will be right here in my home state of Tennessee."

George Dickel 17-Year Old possesses a nose of sweet molasses and rich oak, and has a deep golden amber color.  The whisky enters the palate with subtly sweet tastes of vanilla and caramel before peppery spice notes emerge mid-palate.  The sip ends with a deep, complex toasted oak finish.

"This is some seriously good Tennessee sippin' whisky," said Doug Kragel, DIAGEO American Whiskey Ambassador.  "Whisky lovers from Nashville, Jackson, Milan, Knoxville, Chattanooga, Sweetwater and around the state who are checking out the growing Tennessee Whisky Trail are going to want to visit Cascade Hollow soon because this one won't be around for long."

George Dickel 17-Year Old carries a suggested retail price of $75 for a 375 ml bottle. The alcohol by volume is 43.5% (87 proof). Inspired by the recognizable design of George Dickel's classic whiskies, the bottle of George Dickel 17-Year Old displays a brown label with gold and red accents that denotes the whisky as a "reserve" limited edition collection bottle.  After spending 17 years aging, this piece of Tennessee whisky history is meant to be appreciated, sipped slowly and enjoyed responsibly.

About George Dickel Tennessee Whisky
Since George A. Dickel bottled his first batch of whisky in 1870 using the pure water from Cascade Springs, adult consumers have been drawn to this Tennessee whisky.  Handmade the Hard Way™, all whiskies produced at the Cascade Hollow distillery in Tullahoma, Tenn. are hand crafted with an actual human being present at every step of the process.  This personal touch continues to be the backbone of the brand and every bit as important as the rye, corn and barley that make up its Tennessee whiskies.  For more information, please visit and always remember to drink responsibly.  

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo's global responsible drinking resource,, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

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Joe Clarkson

Allison Fleischer           






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