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SMIRNOFF™ Gets Ready For Summer With New Limited Release - SMIRNOFF™ Red, White & Berry Vodka Specialty

NORWALK, Conn., May 25, 2016 /PRNewswire/ -- We are one nation, and this summer the SMIRNOFF™ brand is releasing SMIRNOFF™ Red, White & Berry, the newest offering to celebrate freedom and bring everyone together under one party.


Delivering a blast of summer fun, this limited edition vodka specialty is a ridiculously delicious mix of cherry, citrus and blue raspberry flavors, and is perfectly enjoyed as a shot or mixed in your favorite summer cocktails—or even adult frozen treats! SMIRNOFF™ Red, White & Berry is decorated in the season's best colors and captures the All-American spirit. It's the ultimate party accessory for responsible drinking during patriotic summer occasions and is something we can all agree on this election season.

"From Memorial Day to Independence Day and beyond, there are so many opportunities during the summer months to celebrate American pride and inclusivity," said Jay Sethi, Vice President of Marketing, SMIRNOFF™. "With the release of SMIRNOFF™ Red, White & Berry, we hope to bring people from all cultures and traditions together, because good times are made better when everyone is invited."

Now available on shelves nationwide, SMIRNOFF™ Red, White & Berry has a recommended retail price of $12.99 for a 750mL bottle and contains 30 percent alcohol by volume (ABV). SMIRNOFF™ Red, White & Berry is perfect served as a chilled shot, mixed into your favorite summer cocktail or creatively fused into any adult frozen treat recipe.

For more than 150 years, the SMIRNOFF™ brand has delivered quality vodka to the masses. Beginning in 1941, SMIRNOFF™ vodka revolutionized American cocktail culture with the creation of the Moscow Mule and continues to bring excitement to the U.S. vodka category with the release of SMIRNOFF™ Red, White & Berry.

No matter what flag you were born under or how you show your American pride, when enjoying SMIRNOFF™ Red, White & Berry this summer, please remember to always drink responsibly.

The SMIRNOFF brand, the world's number-one selling premium spirit and the top-selling vodka by volume, in the United States, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world.   For more information, log on to

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo's global responsible drinking resource,, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.


Jim Sias

Courtney Dinkelacker          





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