Viacom Velocity, Viacom’s (NASDAQ: VIAB, VIA) integrated marketing and creative content division, today announced a dedicated movie studio group in Los Angeles. This newly merged West Coast group is being created to meet movie studios’ ever-increasing demand for Velocity’s custom branded content campaigns. The Los Angeles team will be led jointly by Chris Lenz, SVP of Creative and Production, and Danielle Della Corna-Kupchak, SVP Integrated Marketing. Lenz reports to Niels Schuurmans, EVP of Creative, Viacom Velocity, and Della Corna-Kupchak reports to Dario Spina, EVP of Integrated Marketing, Viacom Velocity.
“Viacom Velocity has developed trusted collaborations with movie studios in part because of our proven success delivering tailored creative campaigns that redefine marketing and demand the attention of targeted audiences that live uniquely throughout Viacom’s brands,” said Schuurmans. “The other part of the equation is our team of highly regarded talent who know how to listen, partner and deliver. Moving Chris embeds an incredible creative leader in the studios’ backyard. With the unrivaled duo of Chris and Danielle leading our newly expanded and dedicated movie studio team, we are proving our deep commitment to our largest clientele and adding even more fire power to a team that’s delivered award-winning, all-screen campaigns.”
The combined group is comprised of 25 writers, producers, editors, designers, account managers and directors. The team’s work runs across MTV, Comedy Central, VH1, CMT, Spike, TV Land, and Logo.
Lenz along with several members of his team are relocating to Velocity’s Los Angeles office from the New York office. He has been with Velocity New York since 2013. Prior to that, Lenz - an award winning producer and creative director with more than 20 years of experience - was an Executive Producer at BBDO, a Senior Vice President of video and content at Sony Music Entertainment, and Vice President of production at Grey Worldwide.
Danielle Della Corna-Kupchak will continue to spearhead branded marketing, social programming and content for Velocity’s movie studio business in Los Angeles, as she has done since 2010. She and her team have been driving unique award winning campaigns across multiple brands for all studio partners.
Viacom Velocity, which is part of the Marketing & Partner Solutions division (formerly Ad Sales) led by Jeff Lucas, is involved in 85% of all marketing campaigns at Viacom. Velocity has grown from 30 to 230 people in just three years.
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach over 3.5 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.