Jackson National Life Insurance Company® (Jackson®) and its affiliates again demonstrated excellence in creative and educational marketing and communications content in 2014, garnering 44 awards from six different prominent industry associations. Jackson, a leading provider of retirement solutions, was recognized for graphic design, digital strategy and thought leadership materials for a variety of audiences on a wide array of topics.
“Jackson offers associates the flexibility to create and innovate,” said Kathy Schofield, vice president of marketing and creative services for Jackson National Life Distributors LLC. “We’ve set the bar incredibly high for inventive marketing and communications materials that reach our many diverse stakeholders. We’ve found that the unique culture of our seasoned marketing team has proven to be key to our company’s success.”
Jackson and its affiliates earned a total of 44 accolades, including one APEX (Awards for Publication Excellence) “Grand Award” and 11 APEX “Awards of Excellence”; three “Awards of Excellence” and 17 “Awards of Distinction” at the 20th Annual Communicator Awards; two bronze Telly Awards; one Insurance and Financial Communicators Association (IFCA) “Award of Excellence” and three IFCA “Honorable Mentions”; four “Awards of Excellence” and one “Best of Show” at the 56th Annual Insurance Marketing Communications Association (IMCA) Awards; and, for the first time, one In-House Design (HOW) “Merit Award.”
Highlights of the materials recognized:
- Jackson’s Center for Financial Insight won multiple awards, including several for Phil Wright’s "Long Story Short” series on retirement. The series earned one APEX “Award of Excellence” and four Communicator “Awards of Distinction.” Dan Martin’s “Investment Insights" personal finance column also garnered one APEX “Award of Excellence” and three Communicator “Awards of Distinction.” Award-winning pieces from the Center include “Taking on the Homer Effect,” “Bionic Boomer,” “Retirementball,” “Retirement Remains Unscripted,” “Dan Martin’s 5 Personal Finance No-Brainers,” “Not Saving? Brush Up On Your Retiremathsm” and “Holiday Retiremath: Santa, The Tooth Fairy And Inflation.”
- “Play Ball! Correlation’s Role in Diversification,” an online video featuring economist Ben Stein, was awarded a “Grand Award” from APEX for electronic media, a bronze Telly award for educational online video, an IMCA “Award of Excellence” and Communicator “Award of Distinction.” The video can be viewed at www.MyEliteAccess.com.
- Jackson’s Green Delivery online video also won an APEX “Award of Excellence” for electronic media and an IMCA “Award of Excellence” for video marketing communications. The Green Delivery video has helped Jackson boost its percentage of policyholders who adopt electronic delivery instead of paper mail.
- A marketing campaign in support of the March of Dimes 75th Anniversary event also earned several awards, including an APEX “Award of Excellence” and Communicator “Award of Excellence.” Materials included invitations, table tents and event programs for the March of Dimes Signature Chefs Auction.
Jackson is a leading provider of retirement solutions for industry professionals and their clients. The company offers a diverse range of products including variable, fixed and fixed index annuities designed for tax-efficient accumulation and distribution of retirement income for retail customers, and fixed income products for institutional investors. Jackson subsidiaries and affiliates provide specialized asset management and retail brokerage services. With $206.8 billion in assets*, Jackson prides itself on product innovation, sound corporate risk management practices and strategic technology initiatives. Focused on thought leadership and education, the company develops proprietary research, industry insights and financial representative training on retirement planning and alternative investment strategies. Jackson is also dedicated to corporate social responsibility and supports charities focused on helping children and seniors in the communities where its employees live and work. For more information, visit www.jackson.com.
Jackson is the marketing name for Jackson National Life Insurance Company (Home Office: Lansing, Michigan), Jackson National Life Insurance Company of New York® (Home Office: Purchase, New York) and Jackson National Life Distributors LLC.
*Jackson has $206.8 billion in total IFRS assets and $192.6 billion in IFRS policy liabilities set aside to pay primarily future policyowner benefits (as of 6/30/14). International Financial Reporting Standards (IFRS) is a principles-based set of international accounting standards for reporting financial information. IFRS is issued by the International Accounting Standards Board in an effort to increase global comparability of financial statements and results. IFRS is used by Jackson's parent company.
Jackson National Life Insurance Company is an indirect subsidiary of Prudential plc, a company incorporated in England and Wales. Prudential plc and its affiliated companies constitute one of the world's leading financial services groups. It has been in existence for over 160 years and has $781.1 billion in assets under management as of June 30, 2014. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.
Before investing, investors should carefully consider the investment objectives, risks, charges and expenses of the variable annuity and its underlying investment options. The current contract prospectus and underlying fund prospectuses, which are contained in the same document, provide this and other important information. Please contact your representative or the Company to obtain the prospectuses. Please read the prospectuses carefully before investing or sending money.
The following cautionary statement is included to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for any forward-looking statements made by, or on behalf of, the Company. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. However, as with any projection or forecast, forward-looking statements are inherently susceptible to a number of risks and uncertainties and actual results and events could differ materially from those currently being anticipated as reflected in such forward-looking statements. There can be no assurance that management’s expectations, beliefs or projections will result or be achieved or accomplished.
Melissa Hernandez, Senior Media Relations Specialist