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Qvidian to Present at 2014 CXPA Insight Exchange

Qvidian, the innovator in sales execution solutions, today announced that Deirdre Sommerkamp, director of Strategic Services, has been selected to present at the 2014 Customer Experience Professionals Association (CXPA) Insight Exchange, May 13-14, 2014, in Atlanta, GA. The session, “Improving Customer Experience through Better Sales Execution,” will educate attendees on the power of storytelling to help align sales strategy with buyers’ needs in ways that enhance the overall customer experience.

The session will occur as part of the event’s Rapid Innovation Showcase, which follows a rapid-fire format featuring a total of seven presenters discussing inspiring examples of how business innovation has changed customers’ lives. The storytelling presentations will focus on creating a customer-centric operation, culture, and experience, particularly where an organization leverages technology to improve processes and mobilize teams to give back to customers.

“Visibility into customer touch points, and aligning those touch points to the needs of customers and buyers, has never been more important than in today’s selling environment,” said Sommerkamp. “I look forward to sharing what we’ve learned to help sales teams understand how to achieve the best customer experience through better sales execution, such as targeting buyer needs and customizing content through customer engagement analytics.”


Deirdre Sommerkamp, Director of Strategic Services, Qvidian


Rapid Innovation Showcase: “Improving Customer Experience through Better Sales Execution”


Wednesday May 14, 2014
1:15-2:15 p.m., EDT


Loews Atlanta Hotel; Atlanta, GA USA

For more information about the CXPA Insight Exchange and Rapid Innovation Showcase visit their website at

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About Qvidian

Qvidian provides cloud-based sales execution solutions that enable companies to accelerate sales ramp up time, capture new business, and optimize sales performance by closing the gap between strategy and sales execution. The company’s innovative software and advisory services offer real-time insight to ensure sales teams do what’s needed to win, by driving repeatable methodologies and making the sales organization more agile. With over 1,200 global customers including Dell (NASDAQ:DELL), Citi (NYSE:C), ADP (NASDAQ:ADP), CA (NASDAQ:CA), and Splunk (NASDAQ:SPLK), Qvidian is helping organizations significantly increase their profitable revenues while eliminating waste and reducing costs. For more information, visit or call 1-800-272-0047 or +44 (0) 870-734-7778.

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