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More and More Affluent Consumers Are Finding eLayaway a Smarter Way to Plan and Pay

Since its launch in August of 2006, eLayaway, Inc. (OTCBB:ELAY.OB), the Internet’s first and only patent pending layaway payment processor, has seen a steady increase in the average household income of its users. Currently, over 23% of visits to eLayaway.com are from consumers with household incomes above $100,000 and 42% are above $60,000. The increase in consumer household income is supported by a similar increase in eLayaway merchants who primarily serve the more affluent market. Non-traditional layaway merchants such as interior designers, physicians and even notable professional sports teams such as the NFL’s Minnesota Vikings are now joining traditional layaway merchants such as jewelers, electronics retailers and appliance retailers. The automated nature of eLayaway coupled with the benefits of paying over time is resonating with consumers looking for a smarter way to manage their capital.

“It comes down to the value of money,” said Bruce Harmon, eLayaway’s Chief Financial Officer. “The trend is not necessarily due to the consumer’s ability to pay for the item. It’s about taking advantage of the planning aspect of the layaway process for higher-dollar purchases that are either not needed right away or not available,” continued Harmon.

One such merchant is Rinehart Design Group (bhkitchenbath.com), a full service interiors firm and custom cabinetry & millwork design provider located in Chicago, IL. They use eLayaway to support and manage their ordering process on specialty items such as granite tops, custom furniture and objects d’art. Since some items can take several months to arrive, eLayaway allows their clientele to set up automated payments that coincide with their construction schedule.

For this new type of merchant and the rest of the over 700 in the eLayaway merchant network, eLayaway enhances their ability to engage a broader market. The fiscally responsible nature of the eLayaway payment process compliments the needs and sentiments of credit-weary consumers and also those looking for a convenient payment-planning tool.

“My clients love the convenience – just set the payments and forget it,” said Brandy Rinehart, Owner of Rinehart Design Group. “eLayaway is also a great budgeting tool for clients looking to leverage tomorrow’s dollars on today’s values,” continued Rinehart.

How eLayaway Works for Consumers

eLayaway is an online payment system that allows consumers to pay for the products and services they desire using manageable periodic payments, thereby making purchases affordable and easy to budget. Payments are automatically drafted from the consumer’s designated bank account via Automated Clearing House (“ACH”) on the modifiable schedule set by the consumer at the time of purchase. A flat transaction fee as low as 1.9% is charged to the consumer and all payments are held in an account in trust at HSBC Bank and transferred to the merchant once full payment has been made. Like traditional layaway programs of the past, delivery of the product or service occurs once payment is complete. Payment processing and supporting services are handled by eLayaway while merchants provide order fulfillment.

How eLayaway Works for Merchants

For many online merchants, eLayaway offers an opportunity to provide layaway to their customers as a means to expand market share while reducing the administrative requirements of traditional layaway. Merchants are now turning to payment alternatives such as eLayaway in order to take advantage of opportunities that increase sales and profits. Today, approximately one-half of all consumers do not qualify for credit. eLayaway provides an alternative payment method that allows these consumers to make the purchases they desire while enabling merchants to sell additional products on an immediate basis.

In addition to eLayaway.com, the Company also owns and operates eLayawaySPORTS.com, eLayawayTRAVEL.com and eLayawayHEALTH.com. eLayaway, Inc. was founded in 2005.

Press summary, logos and screenshots available for download at: eLayaway.com/press.

Safe Harbor Statement

This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

For more information, please visit eLayaway.com.

Press summary, logos and screenshots available for download at: eLayaway.com/press

Contacts:

eLayaway, Inc.
Jesse Stickle, 850-219-8210 ext. 8211
Jesse.Stickle@eLayaway.com

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