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Diageo North America Achieves Carbon Neutral Status in 2010 for Fleet of Corporate Vehicles

NORWALK, Conn., Jan. 31, 2011 /PRNewswire/ -- Diageo, the world's leading premium distilled spirits, beer and wine company, is on the road to a greener future with its fleet of more efficient corporate vehicles.  The company announced today that it achieved carbon neutral status for its North American corporate fleet in 2010, a milestone in company efforts towards improved sustainability. In recognition of this accomplishment, Emkay's GoGREEN program recently granted Diageo North America its "Green Fleet" status.

Diageo reduced its corporate fleet greenhouse gas emissions to net zero, accomplishing this by taking actions to improve the efficiency of its vehicles as well as through external carbon offsetting in accordance with the requirements of the international CarbonNeutral Protocol. During the past year, the company's fleet of 346 vehicles drove more than 7 million miles and increased its average MPG by 1.5 miles to 22 MPG.  Over the past five years, Diageo has improved its average MPG from 17.5 MPG to 22 MPG, representing a 26% improvement.  

"Diageo is committed to reducing our carbon footprint around the world, and this certificate from Emkay is a step in the right direction on our journey to improved sustainability," said Roberta Barbieri, Global Environment Project Manager.  "Our continued efforts to further reduce the MPG of our fleet, as well as our carbon offset activities, are an important part of our integrated global approach towards meeting our longer-term environmental goals."

In 2010, Diageo donated more than $25,000 to carbon offsets, purchasing only those linked to projects that can display real, measurable and direct emissions reductions that are sustainable over time. In particular, Diageo seeks offsets that assist in the displacement of coal power and prioritizes offset projects that work with renewable power. The 2010 offset purchases in the US are benefiting global renewable energy products, including wind power enhancements in Shandong, China, micro hydro power development in Mani, Greece, and stove efficiency improvements in Cambodia. All offset initiatives are verified through a third-party approval process to ensure true delivery of expected environmental benefits.

Additional improvements in 2011 will include replacing remaining six-cylinder vehicles wherever possible with four-cylinder cars with greater fuel efficiency, as well as optimizing the effects of fleet hybrid vehicles and reducing the count of older, non-Hybrid vehicles within the fleet in areas where this improves efficiency.  As Diageo continues these activities, Emkay predicts that the company's average MPG will improve from 22 MPG in 2010 to 25 MPG in 2011.  

On a global scale, Diageo continues its sustainability efforts. The company has set ambitious environmental targets for 2015, aiming to cut carbon emissions at wholly-owned sites by 50%, increase water efficiency by 30%, reduce the pollution associated with wastewater by 60% and reduce waste sent to landfill by 100%. Diageo's distilleries, breweries and vineyards are worldwide and the technological innovations are developed locally to meet the needs of each individual site, driven by the goal to become a truly sustainable business.


Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wines. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray and Captain Morgan.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit

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