The Billion Dollar Fintech Backs the Award-Winning Direct-to-Consumer Men's Skincare Line
Liquidity Group has once again leveraged its machine-learning 'Liquidity Analysis' platform to deploy $5 million in growth funding to Geologie - a fast-growing, New York City-based D2C men's skincare line, that's ridding the planet of its endlessly-prevalent misconceptions that men's skincare is an unattainable luxury.
Geologie's founders, Nick Allen and Dave Skaff are building a unique men's skincare line created to eliminate confusion around products that often hinder men from starting a skincare routine. Geologie's skincare assessment determines which products each man may need for his routine. The company's ethos is not aimed at perfection, but instead at accepting change and realizing that what works in life now, will not always work later. Geologie's special sauce? Undoubtedly, the magic it says it brings to purge the dark, purplish-black smudges under your eyes.
As the company attracts more customers, Allen and Skaff face a new set of challenges centered around how to continue to meet overwhelming demand. The solution? Liquidity Group.
"The Liquidity team not only provided funding to enable further growth but validated our plans and ambitions through their 'Liquidity Analysis' platform," said Allen. "From the initial discussion, the entire process was effortless and took only days before they presented us with a term sheet. The financing option was a great way to fuel our growth."
Liquidity leads in the credit automation market, specializing in providing scaled, fast debt funding to high-growth companies globally. Backed by Apollo, MUFG and other leading financial institutions – with offices in New York, Miami, London, Tel Aviv, Abu Dhabi, and Singapore – Liquidity is achieving unprecedented growth by using its technology to revolutionize capital credit markets.
Timothy Simmons, Investment Associate for Liquidity who led the funding, commented, “We’re proud to partner with Geologie, a leader and award winner in the skin care game. We’re excited to be supporting their growth and look forward to a long term partnership as we watch them change the industry standard.”
Sporting accolades from Esquire, Men's Health, Ask Men, and Robb Report, Geologie has been recognized with 2019 Grooming Awards from Men's Health, Esquire, and AskMen.
"At Liquidity, our technology-driven strategy enables us to move at lightning speed to provide the growth funding companies need to expand and impact the world," said Ron Daniel, CEO and Co-Founder of Liquidity Group. "We're pleased to support Geologie's work. We look forward to supporting other consumer-brand-driven companies seeking to utilize our AI technology to gain access to non-dilutive funding in a timely, efficient, and scalable fashion."
Founded in 2018, Liquidity Group, backed by top financial institutions including Apollo (NYSE:APO) and MUFG (NYSE:MUFG), is a billion-dollar global capital market credit automation company and fund manager, providing growth capital through funds focused on the US, Asia-Pacific, Europe and the Middle East. Liquidity Group’s subsidiary fund, Singapore-based Mars Growth Capital, and its partner MUFG jointly handle the company’s South East Asia activity. It combines real-time data with proprietary machine learning technology to offer tailored financing that matches a company’s future growth. Liquidity Group operates three main divisions: Analysis, Capital, and Market Syndication, which together enable global lenders a complete cycle of scaled and quick credit deployment. www.liquiditygroup.com
Geologie is the leader in personalized skincare for men. Geologie creates products and personalized routines using only clean, safe, and clinically proven active ingredients that improve skin health. It supports its customers at every point in their skincare journey with clear guidance and industry-leading customer support. Geologie has received thousands of 5-star reviews and has received many of the industry’s most respected skincare awards, including those issued by Esquire, AskMen, Men’s Health and The Robb Report.
Jared Shapiro - Jared@TheTagExperience.com