News releases from Frito-Lay North America
Super Bowl LV Gains Added Dimension with Doritos Campaign Starring Matthew McConaughey as #FlatMatthew
February 02, 2021
The Doritos Super Bowl Campaign celebrates the highly anticipated launch of Doritos 3D Crunch after years of fervent petitioning from fans across the nation
Frito-Lay Brings Legendary NFL Cast to Super Bowl Sunday Commercial, including Peyton and Eli Manning, Marshawn Lynch, Deion Sanders and Many More
February 01, 2021
Frito-Lay's first portfolio Super Bowl Sunday commercial features the most NFL stars ever seen in a PepsiCo TVC
Cheetos Crunch Pop Mix Steals the Spotlight with Super Bowl Ad Featuring Ashton Kutcher, Mila Kunis and Shaggy
February 01, 2021
Released today, the full commercial reveals the superstar cast answering what to do when you get caught sneaking Cheetos to the lyrics of Shaggy's hit song, "It Wasn't Me," celebrating its 20th...
More Snacking and Smaller Gatherings at Home Expected for Super Bowl LV, Frito-Lay U.S. Snack Index Finds
January 27, 2021
U.S. Snack Leader Estimates 21 Percent Increase in Snacking vs. Previous Super Bowls as More Consumers Plan to Watch at Home
Doritos Brings a New Dimension to This Year's Super Bowl Experience with Commercial Starring Jimmy Kimmel, Mindy Kaling and a Mystery Man Only Known as #FlatMatthew
January 15, 2021
Upending the Traditional Snack Mix, New Cheetos® Crunch Pop Mix Blends Two Fan Favorites
January 11, 2021
New Product Featuring Cheetos Crunchy and Cheetos Popcorn is so Enticing, Chester Cheetah Issues (Mock) Advisory Warning that Others May Try to Snatch it
Doritos and Twitch Rivals Team Up for the Evolution of Doritos Bowl featuring Call of Duty: Cold War Black Ops & Top Twitch Streamers
December 15, 2020
Co-streamers TimTheTatman and Swagg will now compete in the final event of the multi-day, $250,000 tournament against Twitch community members and top streamers
Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack
December 10, 2020
Snack Leader Addresses Consumer Desires for Convenience and Customization through Innovative Approach on Snacks.com
Anna Kendrick returns in "My Favorite Things" ad campaign, with holiday-themed packaging available nationwide and Frito-Lay donating $500,000 to Toys for Tots as part of PepsiCo's $1 million...
More Snacking and Online Purchasing Expected for Holiday 2020
November 13, 2020
Two out of Three Consumers Plan to Stock Up on Snacks More Now Than Before the Pandemic, with Dips Seeing Dramatic Increase in Lead up to the Holidays Due to Convenience, According to Latest U.S. Snack...
Chester Cheetah® and Celebrity Chef Friends Team Up to Launch First-Ever Cheetos® Holiday Cookbook
November 12, 2020
Limited-Edition "BON-APPE-CHEETOS®: A Holiday Cookbook by Chester & Friends" Helps Launch PepsiCo Foods' Newest Recipe Hub MoreSmilesWithEveryBite.com
Cheetos and Bad Bunny are Rallying Fans in Latinx-Forward Campaign, Calling on the Next Generation to Deja Tu Huella (Leave Your Mark)
October 27, 2020
Kicking Off a Generational Call to Action, Cheetos® is Giving Back to the Hispanic Community with a $500,000 Commitment
Stacy's Pita Chips Help Female Founders Get Found: New Limited-Edition Stacy's Bags Feature QR Code with Geotargeted Women-Owned Business Directory
October 27, 2020
67 Percent of Consumers Wish it Were Easier to Find Products and Services from Female-Founded Businesses; Stacy's Delivers with Innovative "Female Founder Finder" Packaging Available at Retailers...
Stacy's Rise Project Expands Commitment to Female Founders; Partners with Hello Alice to Fund $150,000 in Grants to Black Women Business Owners
September 22, 2020
Fifteen winners to each receive $10,000 grant, executive coaching/mentorship and professional advertising services
Smiles for Miles of Aisles: Millions of Smiles Return to Stores via Lay's® Potato Chip Bags Benefiting Operation Smile
September 14, 2020
Real Grins of 30 People are Stars of the Snack Aisle as Lay's Donates $1 Million to Operation Smile and Brings Back Fan-Favorite Flavors Fried Pickles with Ranch, Hot Sauce and Kettle Cooked Beer...
Frito-Lay Headlines Return To NFL Kickoff With Star-Studded Commercial Featuring Tom Brady, Ezekiel Elliott, Rob Gronkowski, Dak Prescott And Many More
September 03, 2020
'Twas the Night Before Kickoff' TVC Channels Giddy Excitement of Kickoff Eve and Anchors Frito-Lay's NFL Programming, also Featuring a Major Campaign from Tostitos, the Official Chip & Dip of the NFL
Frito-Lay and Feed the Children Supplement a Quarter-Million Meals for Students in Underserved Communities this Fall
September 01, 2020
Schools in Hardest-Hit Communities Across the U.S. to Receive Monthly Distribution of Shelf-Stable Food Items, Frito-Lay Variety Packs, Personal Care Items and Educational Supplies to Help Reduce...
Put It on Our Tab: Lay's Celebrates New Flavor Icons Chips with Cash Giveaway and $125,000 Donation to Beloved American Restaurants
July 27, 2020
In light of COVID-19 impact on hospitality industry, owners of Grimaldi's Pizzeria, Party Fowl, Geno's Steaks, El Torito, and Cocina Azul to each receive $25,000 from Lay's, which replicated flavors of...
More than Eight out of 10 Consumers Plan to Stay Home for Memorial Day and Snacks Will Be Central to Their 'New Normal' According to Latest U.S. Snack Index
Stacy's Rise Project Returns For 2020; Expands To Benefit 15 Female Entrepreneurs With New Professional Services
May 14, 2020
Female-Founded Stacy's Pita Chips Committed to Help Women Rise Across All Industries; Accepting Applications Through June 1
Doritos Gives A Platform To Seniors Missing Out On Graduations And The Iconic Speeches That Make Up The Voices Of A Generation
May 01, 2020
"Doritos Valedictorian" to Award High School Seniors $50,000 in Tuition Assistance and the Chance to Recite 'Valedictorian' Speeches to Fellow Students Across the Country via iHeartMedia Podcast...
Tostitos, Mario And Courtney Lopez To Provide Relief To Hispanic Community During COVID-19 Pandemic With 'Salsa For Cinco'
April 30, 2020
Free Online Salsa Dance Event on Cinco de Mayo to Raise Funds for the UnidosUS Esperanza/Hope Fund and Provide Emergency Cash Assistance to Low-Income, Struggling Latino Families
Lay's And Dreamworks Animation's "Trolls World Tour" Come Together In Perfect Harmony To Debut Limited-Edition Lay's Poppables
March 11, 2020
Fans can enter for a chance to win tickets to see the new animated musical film by visiting Poppables.com - with one grand prize winner receiving her or his own "World Tour" of six music festivals...
Challenge Accepted: Frito-Lay Pivots to Virtual WomanMade Challenge Following Expo West Cancellation; Awards $100,000 in Business Grants to Three Female Entrepreneurs
March 10, 2020
Ten Female Entrepreneurs Chosen to Participate in Inaugural WomanMade Expo West Challenge with $100,000 in Business Grants at Stake
February 26, 2020
PepsiCo Executives and Fellow Entrepreneurs - Including Lisa Lillien of Hungry-Girl.com - to Hear Rapid-Fire Business Pitches and Choose Three Winners Immediately On-Site
Lay's Partners With NBC'S "The Voice" And Coach John Legend To Debut Team Of Flavors Sure To Make Chairs Turn
February 24, 2020
Fans of the Emmy Award-winning hit series can enter for a chance to win exclusive prizes - including a trip to see a live taping of "The Voice" in Los Angeles - by visiting www.LaysAndTheVoice.com.
Miss Vickie's Awards $50,000 To AJ Shear Of DiBella's Subs As The Grand Prize Winner Of Its PartnerChip Program
January 23, 2020
The Brand's First-Ever Customer Contest Helped Small- and Medium-Sized Operators Address Biggest Business Challenge: Driving Traffic
Frito-Lay U.S. Snack Index Reveals Nearly All Super Bowl LIV Viewers Expect Snacks for the Big Game
January 22, 2020
As U.S. Snack Leader Preps for Biggest Snacking Day of the Year, Nine out of 10 Americans Say Game Isn't Complete without Snacks and Dips
Ruffles And Anthony Davis Collab Reaches New Heights With Launch Of New Flavor, Lime And Jalapeño
January 15, 2020
Signature flavor unveiled at exclusive Los Angeles event as part of the NBA All-Star's 'Chip Deal' with Ruffles, The Official Chip of the NBA
More Smiles In 2020: Lay's Kicks Off Search For People Creating Joy Across The Country; Unveils Three New Flavors To Smile About
January 08, 2020
Most Americans (66 percent) consider themselves "happy" people, while 33 percent go out of their way to smile at strangers - according to Lay's 2020 Smiles Survey