May 14, 2013 at 10:34 AM EDT
Ian's Supports Celiac Awareness Month with Innovative New Product Launches
Allergy-friendly Versions of Favorite Foods Allow Sufferers to Enjoy the Care-free Lifestyle They Deserve!

FRAMINGHAM, Mass., May 14, 2013 /PRNewswire/ -- May is Celiac Awareness Month and Ian's, the trusted leading pioneer of allergy friendly meal solutions, has stepped up to the gluten-free plate yet again by introducing 8 new products. Items include a hearty new Supreme French Bread Pizza, innovative varieties of fruit or sausage breakfast Pancrepes and new Parmesan Garlic flavored panko breadcrumbs. Each all-natural recipe is deliciously formulated without preservatives, artificial colors or flavors to deliver the rich taste and textures of a traditional family favorite — and yet is wheat, barley and/or rye free. The gluten in these common grains causes the intestinal condition known as Celiac disease.

Three million people in the United States suffer from Celiac disease — an immune reaction that results in damage to the inner surface of the small intestine and the inability to absorb certain nutrients. According to the University of Chicago Celiac Disease Center, approximately only 10% of those who suffer from Celiac disease have been officially diagnosed.  Celiac Awareness Month was created primarily to help raise awareness of the disease, encourage testing and raise funds to help find a cure.

Celiac disease can only be managed through dietary changes. With Ian's delicious menu grocery and frozen gluten-free foods, Celiac sufferers can join their family and friends and enjoy delicious comfort and finger foods like French Bread Pizza, Fish Sticks, French Toast Sticks and Snickerdoodle Cookie Buttons. 

"Can you imagine going through life unable to eat pizza or onion rings or a chocolate chip cookie?" says Chuck Marble, CEO of Elevation Brands, LLC that owns the Ian's brand. "Imagine sitting down at the dinner table and everyone else gets to eat chicken tenders or fish sticks except you.  By providing gluten-free alternatives to these and other family favorites, Ian's gives Celiac disease sufferers a chance to enjoy the same foods as everyone else."

Ian's manufactures approximately 40 allergy-friendly foods for every day part. In addition to its newest meal solutions, Ian's offers other favorites like gluten, dairy and soy-free Mac & No Cheese; gluten-free chicken patties and tenders, Onion Rings, Sweet Potato Fries and an assortment of cookie buttons that are certified peanut-free.  For more information, visit www.iansnaturalfoods.com.

Media Contact: 
Lisa Lazarczyk 
lisa@lazpr.com 
781-646-0667  

SOURCE Ian's; Elevation Brands, LLC

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