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Sun Life Financial Allocates $52 Million to Customers’ Charities of Choice with Charitable Giving Benefit Rider

The U.S. division of Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) today announced that, to date, it has allocated $52 million to charities chosen by life insurance customers who have selected Sun Life’s Charitable Giving Benefit Rider. This unique feature, available for no additional cost with select universal and variable universal life insurance products, provides an additional 1% death benefit above the base policy face amount payable to a customer’s charity of choice.

“More and more people are choosing to create a charitable legacy, and Sun Life’s unique rider is helping clients give more to organizations they care about without affecting plans to protect loved ones,” said Janet Whitehouse, Senior Vice President and General Manager, Individual Life Insurance. “We launched the Charitable Giving Benefit Rider in 2002, and are extremely pleased that $52 million has already been amassed for future donation to various charities selected by our clients.”

With the Charitable Giving Benefit Rider, customers can leave a legacy to one or more charities. Only organizations with tax exempt status meeting the requirements of section 501(c) of the Internal Revenue Code are eligible to be designated to receive this death benefit. One percent of the death benefit – up to a limit of $100,000 – is paid to the designated charity(ies) if the policy is in force upon the death of the insured, or payable upon the second insured’s death for survivorship policies.

Sun Life also offers a Charitable Estate Planning program to help educate advisors, producers and clients about the value and importance of charitable giving opportunities and their importance in estate planning. The innovative life insurance marketing campaign details planning strategies both to achieve tax deferrals and savings, including establishing charitable trusts and foundations, and to provide lifetime benefits to charities and causes clients want to support.

The Charitable Giving Benefit Rider is not available in all states. For further information, contact Sun Life Financial’s Advanced Markets Group at 1-800-432-1102, ext. 1846, 1756, 1838, or 7196.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of September 30, 2008, the Sun Life Financial group of companies had total assets under management of US $365.6 billion. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial’s website at www.sunlife-usa.com.

SLPC 19799 (12/08)

Exp. 12/09

Contacts:

Sun Life Financial
Jennifer Posterro, 781-446-1964
jennifer.posterro@sunlife.com

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