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Demandbase Honored as a "Model of Excellence" by InfoCommerce Group

Demandbase, an on demand software company transforming the way B2B companies identify, reach, and convert new business, has been recognized as a 2008 Model of Excellence award winner by InfoCommerce Group, presented during the InfoCommerce2008 Conference awards ceremony last night. The annual Model of Excellence awards recognize innovative companies which effectively combine world-class software with high quality data and, according to InfoCommerce, Demandbase was chosen for its unique approach to helping businesses prospect more efficiently.

Starting with a carefully selected group of best of breed data sources, Demandbase has created a powerful and user-friendly online interface that makes it simple to build highly targeted lists of qualified business contacts even providing proprietary scoring and automated recommendations functionality, said Russell Perkins, founder and managing director, InfoCommerce Group Inc. Demandbase has also worked hard to provide additional capabilities including tight integration with Salesforce.com, and an innovative tool, Demandbase Stream, to identify and profile website visitors in real time. Overall, its fair to say that Demandbase represents a fundamental re-invention of the B2B lead generation business.

Demandbase is honored to be named a Model of Excellence award winner by the industry leader in data publishing consulting and research, said Chris Golec, CEO of Demandbase. Our goal is to be the first and last stop for sales and marketing professionals seeking to mine the important data they need to drive marketing ROI, and recognition as a Model of Excellence gets us closer to that goal.

At the core of Demanbases solutions for gaining new customers is Demandbase Central, a lead acquisition platform that powers a new breed of on demand solutions that bring an unprecedented level of accuracy, transparency and simplicity to new customer acquisition. The platform is comprised of a search, scoring, and transaction engine which finds, qualifies and delivers B2B sales prospects to customers in a highly-intuitive, pay-as-you-go environment. Demandbases suite of solutions also include Demandbase Stream, a free d desktop widget that works like a news ticker that shows the businesses visiting a Web site, their interests, and the most appropriate business contacts for sales or marketing follow up. Demandbases growing network of quality business data partners includes D&B, Hoovers, Inc., LexisNexis, AccuData, ZoomInfo, Jigsaw and other information from across the Web.

Model of Excellence awardees are selected by InfoCommerce as the best of the best in information publishing. Past winners of the award include LexisNexis, Microsoft, D&B (Dun & Bradstreet), MorningStar, LinkedIn, IMDb (The Internet Movie Database), GuideStar, and Zillow.com. Awardees are showcased at the annual InfoCommerce conference, which attracts infocommerce publishers from around the world to collaborate on new ways of doing business. For more information about InfoCommerce and the awards, please visit http://www.infocommercegroup.com/awards.

About Demandbase

Demandbase is a technology company transforming the way B2B companies identify, reach and convert new customers. The companys lead quality platform, Demandbase Central, powers a new breed of on demand solutions that bring an unprecedented level of accuracy, transparency and simplicity to the lead acquisition business. The platform is comprised of a search, scoring, and transaction engine which finds, qualifies and delivers B2B sales prospects to customers in a highly-intuitive, pay-as-you-go environment. Based in San Francisco, California, Demandbase was founded in 2006 and is funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners. More information can be found at www.demandbase.com.

Contacts:

Demandbase, Inc.
Susan Chenoweth Scarth, 415-683-2678
sscarth@demandbase.com
or
Dotted Line Communications
Darcy Cobb, 310-472-8600
darcy@dottedlinecomm.com

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