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Demandbase Accelerates Growth of B2B Lead Generation Platform with Jigsaw

Demandbase, a technology company transforming the way B2B companies identify, reach, and convert new customers, today announced a partnership with Jigsaw, a leading provider of business information and data services. As a result of the partnership, Demandbase has qualified and integrated more than one million of Jigsaws business contact records into its technology platform, Demandbase Central. Jigsaws information is now available through Demandbases lead generation solutions including Demandbase DirectTM, a pay-as-you-go service for buying business contacts; and Demandbase StreamTM, a free software widget that lets sales and marketing people see which businesses are visiting their web site, understand their interests, and then find who to contact for sales follow up. Jigsaw joins Demandbases growing network of data partners, including D&B, Hoovers, Inc., LexisNexis and ZoomInfo.

Weve been using Demandbase solutions since early this year, and the platform just keeps getting better, said Robert Rose, vice president of marketing at Crownpeak, a leading provider of on demand Web site software. The companys approach to quality over quantity in lead generation allows us to target the highest potential customers and reduce the time and money spent marketing to the wrong companies. And, the super-elegant, easy-to-use interface keeps my sales and marketing departments coming back for more.

Demandbase has integrated the business contact data from Jigsaw with other business information to deliver best-in-class records to drive higher lead quality. The technology platform also provides a lead scoring engine to make it even easier for sales professionals to pinpoint the right prospect, delivering a higher rate of return from multi-channel sales and marketing efforts.

Jigsaw is the only data company that has had more than one million records meet our stringent requirements, said Chris Golec, CEO of Demandbase. When combined with our technology, the freshness of the data, rich titles, and direct dial phone numbers will make sales prospecting and multi-channel marketing much more effective for every single one of our customers.

About Demandbase Central

Demandbase features comprehensive information from 98% of US businesses with greater than $5 million in revenues, delivering customers the highest quality business prospects for their specific needs. The technology-based approach allows Demandbase to process all forms of information from the Web, CRM systems, social networks, as well as traditional lists and sift through that data to identify the most accurate, useful contact information across multiple data sources. Additionally, the data-agnostic platform addresses the real needs of B2B sales people and marketers who cannot risk relying on one source or spend the time to research thousands of data sources.

Customers can access Demandbases business information through two Demandbase on demand solutions:

  • Online via Demandbase Direct; a simple Web-based interface that allows the pay-as-you-go transaction engine to feed one, or thousands, of leads at a time--with duplicates automatically removed--directly to a users email, desktop or CRM system.
  • Real-time via Demandbase Stream; a free desktop widget that works like a news ticker to let sales and marketing people see the businesses visiting their web site, understand their interests, and find out the most appropriate business contacts for sales or marketing follow up.

About Demandbase, Inc.

Demandbase is a technology company transforming the way B2B companies identify, reach, and convert new customers. The companys lead quality platform, Demandbase Central, powers a new breed of on demand solutions that bring an unprecedented level of accuracy, transparency and simplicity to the lead acquisition business. The platform is comprised of a search, scoring, and transaction engine which finds, qualifies and delivers B2B sales prospects to customers in a highly-intuitive, pay-as-you-go environment. Based in San Francisco, California, Demandbase was founded in 2006 and is funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners. More information can be found at www.demandbase.com.

Contacts:

Demandbase, Inc.
Susan Chenoweth Scarth, 415-683-2678
sscarth@demandbase.com
or
Dotted Line Communications
Darcy Cobb, 310-472-8600
darcy@dottedlinecomm.com

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