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Adobe Kicks Off MAX 2008 Events

Adobe Systems Incorporated (Nasdaq:ADBE) today announced dates and locations for its MAX 2008/2009 event series. MAX is the premier industry forum for designers, developers and business decision makers focused on creating and delivering rich, engaging digital experiences across mediums and devices. The series begins Nov. 16 to 19 in San Francisco, followed by events in Milan from Dec. 1 to 4, 2008, and Tokyo from Jan. 29 to 30, 2009.

Adobe also launched its call for entries for the 2008 worldwide MAX Awards program, which recognizes the most innovative work from designers and developers around the world. Entries are being accepted through Sept. 5, 2008.

Under the theme, Connect. Discover. Inspire. the San Francisco event will feature keynotes from CEO Shantanu Narayen and CTO Kevin Lynch, as well as technology sneak-peeks, business discussions, technical sessions, hands-on workshops, exhibits and networking events. More than 200 sessions will engage designers, developers and business strategists on the topics of:

- Designer/developer workflow
- Cross-media design, including Web, video, mobile, print and interactive
- Rich Internet applications
- Services, components and tools
- Designing for multiple screens

MAX inspires creatives and technologists to design, build, and share new ways for people to deliver engaging experiences over the Web and on any screen, said Adobe chief technology officer Kevin Lynch. Nowhere else can passionate members of the Adobe community learn from the best, be on the inside track of breaking industry news, connect with peers and industry experts while discovering cutting-edge technologies.

MAX 2008 promises to deliver a glimpse into the future of digital experiences, enabling designers to dive into the art and science of designing across media, while developers broaden their expertise in architecting, building and deploying next-generation Web, mobile, enterprise and rich Internet applications.

2008 MAX Awards

2008 MAX Awards will honor the most engaging and innovative work from designers and developers using a broad spectrum of Adobe products and technologies. Categories include: Advertising and Branding, Enterprise, Mobility and Devices, Public Sector, Rich Internet Applications, Video, and Peoples Choice. Adobe is accepting nominations now through Sept. 5, 2008. All entries must be submitted online at To see last year's finalists, visit: The 2008 MAX Award winners will be announced on Nov. 18 at an awards ceremony during the North America event.

Exhibits and Sponsorship

Companies interested in exhibiting or sponsoring MAX North America should contact Robb Trost at 1-650-226-0656, For MAX Europe, email


To register for MAX North America, visit Register before August 31, 2008 to qualify for the early bird discount.

Registration for MAX Europe will open in mid July. More details about MAX Japan will be announced later in the year.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information anytime, anywhere and through any medium. For more information, visit

© 2008 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.


Adobe Systems Incorporated
Eileen Foley, 408-536-4002
A&R Edelman
Victoria Brown, 650-762-2966

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