OREM, UT -- (MARKET WIRE) -- 03/05/08 -- In the news release, "Genesis Network Continues Expansion With Adobe and Baidu.com," issued earlier today by Omniture, Inc. (NASDAQ: OMTR), we are advised by the company that the headline should read "Omniture Genesis Network Continues Expansion with Adobe and Baidu.com" rather than "Genesis Network Continues Expansion With Adobe and Baidu.com." In addition, we are advised by the company that there have been changes and additions to Josh James' quote in the fifth paragraph, as originally issued. Complete corrected text follows.
Omniture Genesis Network Continues Expansion with Adobe and Baidu.com
Omniture Genesis Global Network Reaches 130 Partners
OREM, UT -- March 5, 2008 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Adobe Systems (NASDAQ: ADBE) and Baidu.com (NASDAQ: BIDU) have joined the Omniture Genesis Network, which has now reached 130 partners. Omniture SiteCatalyst will now provide greater measurement of rich media for applications built with Adobe® Flash®, Adobe Flex(TM) and Adobe AIR(TM). The Baidu.com partnership will provide integration of Baidu.com search advertising metrics in Omniture SearchCenter to increase the performance of online campaigns. Genesis provides one of the most expansive offerings of marketing applications, ecommerce platforms, and technology integrations available for online business optimization.
"Joining the Omniture Genesis Network is another step in the collaborative multi-year history of Adobe and Omniture," said Michele Turner, vice president of product marketing and product management, platform business unit at Adobe. "Omniture SiteCatalyst 14 expands capabilities in rich Internet applications built with Adobe Flash, Adobe Flex and those deployed on Adobe AIR, enabling companies to more quickly and easily measure rich media usage and incorporate the data into their overall online strategy. We look forward to expanding our relationship with Omniture to find more ways to add value to our customers."
"This strategic partnership with Omniture will enable Baidu.com advertisers to increase the performance of their online campaigns," said Haoyu Shen, Baidu.com's vice president of business operations. "By integrating our search metrics with Omniture, online marketers will not only be able to measure campaigns but also improve conversion by making the end-to-end search experience more relevant. Companies tapping the Chinese market will now be able to reach Baidu.com customers more easily."
In addition to the technology alliances being announced today, the global Omniture Genesis partner network benefits customers through a broad set of applications that integrate with Omniture solutions including ad networks, ad serving, content management, CRM, ecommerce, email marketing, site search, media, mobile, rich media, search marketing, site optimization, search engine optimization, user experience and many others. Because Genesis is a "Plug and Play" solution, it reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action.
"In just over a year, Omniture Genesis has gained broad support from many of the world's most influential technology and marketing companies," said Josh James, CEO and co-founder, Omniture. "Bringing together leaders such as Adobe and Baidu.com, who are dominant leaders in their respective categories, shows our continued momentum in creating one of the industry's most comprehensive, global partner ecosystems. Together, Omniture and our Genesis partners have the technology that companies depend on for the new online marketing infrastructure."
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's more than 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com
Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our Genesis service and accreditation program and the expected benefits to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to continue to develop and maintain the Genesis service and partner accreditation program, adoption by customers and partners of the Genesis service and accreditation program, our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, including our SiteCatalyst and Genesis services in particular, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
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