Kritter offers ad trading technology that –
• Is Easy to integrate with the existing workflows
• Is Highly scalable
• Has a Secure Infrastructure
• Integrates first-party data
• Supports standard and custom ad types
• Enables integration up and downstream the advertising value chain
With overeightyears in the industry, Kritter has developed the best in class Ad Trading Stack, which helps more than 50 enterprises around 12 countries create their ad trading platforms, DSPs, ad networks, and exchanges. The company’s clientele for commerce advertising solutions includes leading retailers and one of India’s top three payment apps.
Retailer media network is slowly becoming the go-to destination for digital advertisers because of two primary reasons –
1. Hold of retailers over the first-party data
2. Shift away from dependency on third party cookies
“All major eCommerce marketplaces and e-retailers like Amazon, Flipkart, eBay, Target, Rakuten, Walmart among others are already reaping the benefits of inhouse adtech infrastructure that they have been investing in since the last few years. It’s now imminent that the other big, mid-size, and even small players join the bandwagon since that’s where advertisers’ money is going to be in the future”, says Rohan Rai, one of the co-founders, Kritter, and an industry veteran of over 15 years in advertising technology.
He adds that with Kritter’s technology suite, retailers, eCommerce players, and related marketplaces will be able to quickly scale up in a highly secure environment, even with limited in-house resources.
The company developed the retail media solution for one of India’s largest retailers before it evolved into a market-ready solution that can adapt to different business needs. Now with the solution being implemented and successfully scaled at multiple partners’ premises, sometimes handling millions of ad requests daily and ads (various formats) being delivered with no lags whatsoever, the Kritter team is confident that the solution will withstand the test of time.
About Kritter –
Kritter Software Technology is an 8-year old digital advertising technology company offering –
• a highly customizable Ad Trading Stack (ATS) that can be used as an ad server, a demand-side platform (DSP), a supply-side platform (SSP), and an ad-exchange
• commerce & retail advertising solutions
• a comprehensive Data Management Platform (DMP) to harness your first-party data