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Microsoft built a refrigerator that looks like the Xbox Series X after people compared its new $500 video game console to the kitchen appliance (MSFT)


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Fans have been saying the new Xbox Series X looks like a miniature refrigerator, and now Microsoft is in on the joke.

The tech company first joined into comparisons back then the new system was announced, and now they've taken it even further.

Microsoft made three full-sized, functioning refrigerators that look just like the Series X. It gave one to Youtuber Justine Ezarik, better known as iJustine, who made an unboxing video showing off the product. Another was gifted to rapper Snoop Dogg. While the appliances won't actually be for sale, the remaining fridge will be auctioned off to a fan, according to Slashgear.

Read more: Microsoft's Xbox deal with GameStop includes a revenue share agreement that gets the ailing retailer a foot in digital retail

In ads and promotions, Microsoft calls the new console the "fastest, most powerful Xbox ever." General Manager of Xbox Games Marketing Aaron Greenberg has been retweeting posts about the refrigerator, jokingly calling it the "fastest, most powerful fridge."

The stunt was no doubt just one more 

Take a look at the first Xbox refrigerator here.

Almost as soon the $500 Xbox Series X was announced, fans made comparisons to a refrigerator thanks to the tall rectangular shape.Ben Gilbert/Insider

Microsoft embraced the meme as early as March, with posts like this one showing off the comparison.Microsot

On Friday, Ezarik teased an upcoming unboxing video, with a massive box being dropped off by forklift.

Tweet Embed:
About to drop the biggest unboxing video I've ever done 🤣 Any guesses what this might be?!


The regular console isn't actually out yet, so Ezarik said that hers was probably the first Xbox Series X unboxing.

Tweet Embed:
This might be the first @Xbox series x unboxing?


She also recreated Microsoft's meme post, with a real-life comparison of the console and the refrigerator.

Tweet Embed:
Size comparison of @Xbox series x vs fridge....


See the rest of the story at Business Insider

See Also:

SEE ALSO: Atari is opening gaming-inspired hotels around the US, with vintage arcades and pop culture nightclubs. See what they will look like.

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