MicrosotSummary List Placement
Fans have been saying the new Xbox Series X looks like a miniature refrigerator, and now Microsoft is in on the joke.
The tech company first joined into comparisons back then the new system was announced, and now they've taken it even further.
Microsoft made three full-sized, functioning refrigerators that look just like the Series X. It gave one to Youtuber Justine Ezarik, better known as iJustine, who made an unboxing video showing off the product. Another was gifted to rapper Snoop Dogg. While the appliances won't actually be for sale, the remaining fridge will be auctioned off to a fan, according to Slashgear.
In ads and promotions, Microsoft calls the new console the "fastest, most powerful Xbox ever." General Manager of Xbox Games Marketing Aaron Greenberg has been retweeting posts about the refrigerator, jokingly calling it the "fastest, most powerful fridge."
The stunt was no doubt just one more
Take a look at the first Xbox refrigerator here.Almost as soon the $500 Xbox Series X was announced, fans made comparisons to a refrigerator thanks to the tall rectangular shape.Ben Gilbert/Insider
Microsoft embraced the meme as early as March, with posts like this one showing off the comparison.Microsot
On Friday, Ezarik teased an upcoming unboxing video, with a massive box being dropped off by forklift.
About to drop the biggest unboxing video I've ever done 🤣 Any guesses what this might be?! pic.twitter.com/x7Bo41D4J3
The regular console isn't actually out yet, so Ezarik said that hers was probably the first Xbox Series X unboxing.
She also recreated Microsoft's meme post, with a real-life comparison of the console and the refrigerator.
See the rest of the story at Business Insider
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