- Research finds that digital technology empowered artists to find new opportunities to innovate, create during pandemic.
- Report finds that low-cost, high-value marketing services and collaboration tools will become critical for music industry going forward.
- As a company employing digital technology to support independent artists, Sanwire is ideally positioned for new era.
MIDiA Research, a specialist media and technology analysis company, cites digital technology and social media as powerful tools for independent artists to create content and engage with fans during COVID-19, with increasing roles in the post-pandemic world (https://nnw.fm/Fwled). As a company dedicated to employing digital technologies to provide a broad spectrum of services for independent artists, Sanwire Corp. (OTC: SNWR) and its wholly owned subsidiary, Intercept Music, stands to benefit from the growing importance digital is expected to play in the music industry.
The pandemic has disrupted the music industry in an unprecedented way. As concerts, tours and festivals are canceled and record stores closed because of social distancing measures, revenue streams for artists have dried up. Although COVID-19 has devastated large swaths of the economy — including the entertainment industry — music artists’ responses to the pandemic have been more positive than negative as they turn to tech and…
NOTE TO INVESTORS: The latest news and updates relating to SNWR are available in the company’s newsroom at https://nnw.fm/SNWR
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