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Annie's Mac and Cheese Has Always Saved Mealtime. Now It's Saving the Planet

Here’s how the General Mills subsidiary is going beyond organic and leading the packaged food industry toward regenerative agriculture.

SOURCE: General Mills

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By Ainsley Harris

Once a pot of water is boiling, it takes less than 10 minutes to turn a box of Annie’s mac and cheese into a bowl of warm, creamy goodness. But that convenience belies a complex ongoing effort on the part of the organic food pioneer’s parent company, General Mills, to enable the product to do vastly more. The 154-year-old consumer packaged goods giant has emerged as a leading champion of regenerative farming practices, which sequester carbon in the soil rather than releasing it into the atmosphere, where it contributes to global warming.

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Tweet me: .@annieshomegrown is going beyond organic and leading the packaged food industry toward #RegenerativeAgriculture: https://bit.ly/3dFDI20 via @FastCompany

KEYWORDS: NYSE:GIS, General Mills, Annie's Homegrown Foods, regenerative agriculture

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