If you are reading this, you’re probably a small business owner or solopreneur who needs help creating a consistent brand image. After all, branding is more important than ever in our digital age.
Successful digital branding is the coup de grâce for killing your marketing strategy and, thus, taking your brand’s growth to the outer limits. It’s not a sales pitch; it’s a fact.
Accretion Digital specializes in web design, graphic design, and marketing- three elements that are vital to your brand.
Web Design is the Face of your Small Business
Your business’ website is often the first impression potential clients or customers see when interacting with your company- especially if you are solely ecommerce. Small businesses need excellent web design so they can compete with the big dogs and retain customers. If your website is poorly designed, what could have been a new customer just became a dint in your bounce rate.
To create a consistent company image, stay true to your brand throughout the entire design, and keep the user experience in mind. Your small business’ website will be the first stop for curious consumers, which means it should be aesthetically pleasing, clear, and serve as a guide to steer visitors in the right direction.
Graphic Design is More Important Than You Think
Graphic design makes up the visual representation of your small business. From social media images to website banners, logos, icons, email newsletter images, and more, it all contributes to creating a successful brand image. Humans are naturally drawn to visuals because they make an impact on the subconscious mind.
Think about it. Your small business’ logo is considered a “graphic” no matter how small or large it appears. Each post on social media is a “graphic”, no matter if it is a factual infographic or a heart-warming company photo. Honestly, the easiest method for creating a successful brand is paying special attention to any visual content your company puts out here. Graphic design also goes hand-in-hand with your web design.
Marketing Propels Your Small Business’ Growth
Ah, yes, marketing. The word every small business owner and entrepreneurial spirit loves to hear. Marketing is actually a non-negotiable aspect of owning a business. To be a successful company, time and effort must be put into developing a sound marketing plan (aka marketing strategy). But why is marketing so important for branding?
Marketing is the method and recipe for how you deliver your company to the world. To successfully master the art of branding, one must first understand the consumer and how to paint your company in a way that attracts said consumer. Every single detail of your branding strategy involves marketing in some way or another.
We understand the importance of building a successful business through cohesive web design, graphic design, and brand-specific marketing tactics. Our experience in the industry speaks for itself. We have taken dozens of brands and revitalized them, reimagining their branding strategy and helping them find their own unique voice in the crowd.