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Hybrid Metrics: Connecting Shared Value to Shareholder Value

SOURCE: Shared Value Initiative

DESCRIPTION:

Today, investors are able to identify “good” companies and “profitable” companies but not companies doing the most good most profitably which is a missed opportunity for business, investors and society. In “Hybrid Metrics: Connecting Shared Value to Shareholder Value,” we introduce a new approach that combines companies’ social and environmental impact with standard measures of financial performance, making the connection between the two explicit. This project was borne out of an ongoing conversation among the Enel Group, a shared value global energy company, social impact consultants at FSG, faculty at Harvard Business School, and members of the Shared Value Initiative.

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KEYWORDS: Shared Value Initiative

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