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Assessment of Taiwan's Digital Gift Card (e-Gift Card) Market 2015-2024: A $1.27 Billion Opportunity - ResearchAndMarkets.com

The "Taiwan Digital Gift Card (e-Gift Card) and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - COVID-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.

In value terms, the gift card market in Taiwan has recorded a CAGR of 28.7% during 2015-2019. The e-gift card industry in Taiwan will continue to grow over the forecast period and is expected to record a CAGR of 19.7% during 2020-2024. The e-gift card market in the country is estimated to reach US$ 1,269.1 million by 2024.

The socio-economic environment in Taiwan has been impacted by the COVID-19 outbreak.

While the pandemic has negatively impacted growth across key industries, there has been a large-scale adoption of digital payment both by retail and business consumers. Supported by broader industry trends, and shift in consumer behaviour, overall gifting and gift card industry has witnessed fundamental changes. Consequently, sale of e-gift card or digital gift card has witnessed sharp increase in Q2 2020, according to the Global Gift Card Survey.

This report provides a detailed data centric analysis of digital gift cards (e-gift cards) and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Taiwan. It also provides top level market size and forecast of total spend on gift and gift cards. The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.

Below is a summary of country-level trend analyses covered across gift card segments:

  • Total gift market: This report provides detailed view of overall spend on gifts, broken down by retail and consumer segments. For both retail and consumer segments, this report provides a breakdown of spend on gifts by product categories (13 segments) and retail sectors (7 segments).
  • Gift cards: Drawing from proprietary survey results, this report provides top level analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses market dynamics by type of consumer (retail and corporate - SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card, and market share by retail sectors.
  • Digital gift card (e-gift card) analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers. It also includes gift card spend by occasion (retail - festivals & special celebration days, milestone celebration, self-use, other; Corporate incentive cards - consumer incentive card, employee incentive card, and sales/partner incentive card). The report also includes digital gift card adoption by company size.
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key KPIs related to digital gift card (e-gift card) dynamics including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using gift cards across key retail sectors.
  • Retail spend: Breaks down retail spend across retail sectors (7 segments) to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
  • Distribution channel analysis: Provides market share by distribution channel - online vs offline sales and 1st party vs 3rd party sales (sales through outlet of other retailers).

Key Topics Covered

1 Taiwan Total Gift Spend Analyzer

1.1 Total Spend on Gift by Value - Market Size and Forecast, 2015-2024

1.2 Total Spend on Gift by Volume - Market Size and Forecast, 2015-2024

1.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2015-2024

1.4 Gift Spend Market Size and Forecast Analysis by Product Category

1.5 Gift Spend Market Share Analysis by Product Category

1.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector

1.7 Total Gift Spend Market Share Analysis by Retail Sector

2 Taiwan Retail Consumer Gift Spend Analyzer

2.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2015-2024

2.2 Retail Consumer Gift Spend Market Analysis by Volume, 2015-2024

2.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category

2.4 Retail Consumer Gift Spend Market Share Analysis by Product Category

2.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector

2.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

3 Taiwan Corporate Consumer Gift Spend Analyzer

3.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2015-2024

3.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2015-2024

3.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category

3.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category

3.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector

3.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 Taiwan Gift Card Spend Analyzer

4.1 Gift Card Spend Market Size and Forecast, 2015-2024

4.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2015-2024

4.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2015-2024

4.4 Gift Card Spend Market Share Analysis by Consumer Segment

4.5 Gift Card Spend Market Share Analysis by Functional Attribute

5 Taiwan Digital Gift Card Spend Analyzer

5.1 Digital Gift Card Market Size and Forecast, 2015-2024

5.2 Digital Gift Card Penetration by Occasion, 2015-2024

5.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2015-2024

5.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2015-2024

5.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2015-2024

5.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2015-2024

5.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size

5.8 Large Enterprise Segment Digital Gift Card Spend Analysis

5.9 Mid-Tier Segment Digital Gift Card Spend Analysis

6 Taiwan Gift Card Spend Share by Demographics and Purchase Behaviour

6.1 Gift Card Spend Share by Age, Income, and Gender

6.2 Digital Gift Card Spend Share by Age, Income, and Gender

6.3 Gift Card Consumer Purchase Behaviour

6.4 Corporate Consumer Gift Card Spend by Company Type

7 Taiwan Gift Card Spend Analysis by Distribution Channel

7.1 Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024

7.2 Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024

7.3 Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024

7.4 Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2015-2024

8 Taiwan Gift Card Spend Analysis by Retail Sector

8.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2015-2024

8.2 Total Gift Card Spend Market Share Analysis by Retail Sector

8.3 Sales Uplift by Retail Sector

8.4 Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2015-2024

8.5 Restaurants & Bars Gift Card Spend Market Size and Forecast, 2015-2024

8.6 Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2015-2024

8.7 Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2015-2024

8.8 Specialty Stores Gift Card Spend Market Size and Forecast, 2015-2024

8.9 Health & Wellness Gift Card Spend Market Size and Forecast, 2015-2024

8.10 Travel Gift Card Spend Market Size and Forecast, 2015-2024

For more information about this report visit https://www.researchandmarkets.com/r/q6wiob

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