Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancerDESCRIPTION:
You probably know the Aflac Duck, but do you know the company behind it? Catherine Hernandez-Blades, Aflac’s SVP, Chief ESG and Communications Officer, joined Purpose 360 to share how Aflac deftly manages reputation in a volatile world and bestowed a new social purpose on its beloved mascot.
As a cancer insurance pioneer, Aflac has a now 24-year, $131M commitment to childhood cancer.
Tweet me: Listen: @Aflac's SVP Catherine Hernandez-Blades connects with @Purpose360pod to discuss the “Four Es” that guide Aflac's CSR commitments, including the My Special Aflac Duck®. http://bit.ly/2HvS59h
KEYWORDS: Aflac, Catherine Hernandez-Blades, My Special Aflac Duck, Purpose360, Purpose360 Podcast, NYSE:AFL, Aflac corporate responsibility