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More Than a Quack: The Story Behind Aflac’s Big Heart

SOURCE: Aflac

SUMMARY:

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

DESCRIPTION:

You probably know the Aflac Duck, but do you know the company behind it? Catherine Hernandez-Blades, Aflac’s SVP, Chief ESG and Communications Officer, joined Purpose 360 to share how Aflac deftly manages reputation in a volatile world and bestowed a new social purpose on its beloved mascot.

As a cancer insurance pioneer, Aflac has a now 24-year, $131M commitment to childhood cancer. 

Read the full article and listen to the podcast here.

Tweet me: Listen: @Aflac's SVP Catherine Hernandez-Blades connects with @Purpose360pod to discuss the “Four Es” that guide Aflac's CSR commitments, including the My Special Aflac Duck®. http://bit.ly/2HvS59h

KEYWORDS: Aflac, Catherine Hernandez-Blades, My Special Aflac Duck, Purpose360, Purpose360 Podcast, NYSE:AFL, Aflac corporate responsibility

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