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Guinness 'Surges' With New Technology to Serve Signature Draught Without the Tap

NEW YORK, Nov. 14 /PRNewswire-FirstCall/ -- Guinness stout, the world's favorite and most recognizable Irish beer, announced today the US launch of the Guinness Surger unit, a remarkable new innovation using groundbreaking, state-of-the-art technology to pour a perfect pint every time, everywhere.

At the touch of a button, the new Surger unit uses small sound vibrations to release the nitrogen gas in the beer and cause a cascading effect, also referred to as "the surge and settle." While the technology behind the Guinness Surger unit seems advanced, it's quite easy for bartenders to operate. A Guinness Surger can, which contains the same Guinness beer found in kegs and brewed at St. James's Gate in Ireland, is poured into a glass and placed on a small plate. Similar to the draught tap system, the Surger unit releases the gas in the beer, creating the surge and settle that forms the signature creamy head.

"We recognize the importance of quality and tradition to our loyal Guinness drinkers. Now this innovative new technology allows all bars and restaurants to serve a great quality Irish favorite in the same way that it is most traditionally enjoyed," said Randy Carlson, Director of Innovation for Guinness.

Guinness Draught Surger unit is appearing in bars and restaurants across the US beginning this week.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. Celebrating life, every day, everywhere, responsibly.

    Contact:
    Shaun Clair or Jim Sias - Taylor        Patti Costantino - Diageo
    (212) 714-1280 ext. 334/352             (646) 223-2040
    sclair@taylorpr.com                     patricia.costantino@diageo.comjsias@taylorpr.com

Source: Diageo

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