Breaking News Bar

Business News and Information

Codifying a ‘Corporate Social Responsibility’ Culture

How businesses, big and small, are connecting with customers by doing good



by Catherine Hernandez-Blades

Ms. Hernandez-Blades is senior vice president, chief brand and communications officer at Aflac. Her responsibilities include Advertising, Brand Strategy, Social Media and Corporate Communications, including Aflac’s award-winning corporate social responsibility program.

As children, we are taught the value of helping others, doing what is right and looking out for one another. In business, these values can be demonstrated through corporate social responsibility (CSR), a term used to describe how a company shares its business’ culture, values and ways of giving back. However, there is a common misconception that only businesses which operate on a global or national scale need to partake in CSR initiatives, but this is not true. In fact, it is often just as important for small companies and leaders, such as brokers and agents, to embody socially responsible values.

Read the full article on the LIFE&Health Advisor website.

Tweet me: LIFE&Health Advisor Magazine: Catherine Hernandez-Blades of @Aflac on how businesses large and small connect with customers by doing good @enewslink #CSR

KEYWORDS: Aflac, Advisor Magazine, Catherine Hernandez-Blades

Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
bottom clear