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Brands Taking Stands Newsletter, 5/14/18



Long-Term Strategy Takes Hold in the Investment World

The Big Story
“The Big Story" in this week’s edition of the Brands Taking Stands Newsletter focuses on the issue of long-term strategy in investment—a subject rising rapidly to the top of business agendas. Driven by increasing demands from shareholders, institutional investors are focusing on the ESG factors affecting a business that require taking the long view as opposed to quarterly reports. A new book asserts that “CEOs who adopt long-term strategies eventually help their companies become more profitable, have happier employees and shareholders, and become better corporate citizens.” Read the full story here.

News You Can Use
Other “News You Can Use” stories in this week’s edition offer insights on corporate citizenship, brand reputation, and CSR. The section also includes the 2018 100 Best Corporate Citizens list announced by CR Magazine.

C-suite comments
Features a statement of principle from Sarah Kauss, founder and CEO, S’well.

People on the Move
“People on the Move” reports on CSR and sustainability professionals assuming new positions at the Global Reporting Initiative, Lululemon, and the Health Product Declaration Collaborative.

To read this week's newsletter in full or review archived editions, click here 

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Tweet me: In this week's #BrandsTakingStands newsletter: Long term strategy heats up in the #investment world, how @WellsFargo and @facebook aim to regain consumer confidence and how to activate your CSR mission

KEYWORDS: long-term investment, Corporate Citizenship, Brand Reputation, csr, Brands Taking Stands

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