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Entrapment™ Bolsters Premium Trend in Canadian Whisky Category as the First-of-Its-Kind to Join the Orphan Barrel Collection

GIMLI, Manitoba, Dec. 18, 2017 /PRNewswire/ -- The intrigue and adventure of the Canadian wilds is captured in Entrapment™ Canadian Whisky, the most recent release from the Orphan Barrel Whiskey Distilling Company and the first Canadian whisky to join the Orphan Barrel portfolio.

Entrapment™ Canadian Whisky, the most recent release from the Orphan Barrel Whiskey Distilling Company and the first Canadian whisky to join the Orphan Barrel portfolio

Occasionally, when using full blends of Crown Royal Whisky, there are small quantities of barrels left unused that don't fit into the full blend. This whisky is returned to the barrel and tucked away in the cool rickhouses of Canada waiting to be rediscovered.

In 1992, part of a batch of Crown Royal Fine De Luxe blend was left behind and has been aging in barrels in the Crown Royal distillery in Gimli, Manitoba ever since. Now, we can give true whisky adorers a taste of something unlike anything they've had before. This beautifully aged Canadian whisky was sent to Tullahoma, Tennessee 25 years later to be hand-bottled.

"Overall, the combination of rareness, distinctiveness and blend of whiskies that makes up Entrapment offers Canadian whisky lovers a remarkable tasting experience," said Sophie Kelly, Sr. Vice President of North American Whiskeys at Diageo. "Part of Canadian whisky's success is based on distillers' willingness to experiment with mash bills and barrels, producing complex results and bringing out unique flavors. Innovation is flourishing, giving the category the attention it deserves."1

Crown Royal is a significant driver of Canadian whisky growth and leads the category worldwide. Shanken News Daily reports that although flavored whisky is continuously trending, premium Canadian whisky is also on the rise.2

The mash bill for Entrapment is 97 percent corn and three percent malted barley. Beginning with vanilla, toffee and delicate toasted oak on the nose, Entrapment tastes light and creamy with hints of tobacco and walnut. The finish is warm with notes of dried fruits reminiscent of plums and raisins.

"Both Crown Royal's Canadian history and Orphan Barrel Whiskey's legacy of rare and notable releases are quite special," said Diageo North American Whiskey Educator, Doug Kragel. "Whiskey adorers can now taste the complexity of a 25-year-old Canadian whisky in an Orphan Barrel offering. For me, it's almost like two worlds in one glass."

This whisky has been waiting many years to be found, so we ask our adult consumers lucky enough to get their hands on it to sip slowly and responsibly.

The Orphan Barrel Project was started in 2014 with the goal of locating nearly forgotten barrels of whiskey from around the world and sharing them with discerning adult fans. Entrapment is the first Canadian whisky in the Orphan Barrel collection, which has previously released ten American whiskeys: Barterhouse Kentucky Bourbon (20-year-old), Old Blowhard Kentucky Bourbon (26-year-old), Rhetoric Kentucky Bourbon (20-year-old, 21-year-old, 22-year-old and 23-year-old), Lost Prophet Kentucky Bourbon (22-year-old), Forged Oak Kentucky Bourbon (15-year-old), The Gifted Horse American Whiskey (4-year-old) and Whoop & Holler (28-year-old).

Entrapment's label design captures the promise of adventure and celebrates the freedom of an outlaw brand. Entrapment is available in select markets at a suggested retail price of $149.99.

About The Orphan Barrel Whiskey Distilling Company

The Orphan Barrel Whiskey Distilling Company is an endeavor to rescue nearly forgotten barrels of delicious whiskey and share them with discerning adult consumers. We are inspired by creativity, delicious whiskey, good times and great stories. The project is owned and run by Diageo and headquartered in Tullahoma, Tennessee. However, we like to think the project is founded in dark, quiet, corners of rickhouses around the world where great whiskeys were nearly forgotten just waiting to be discovered.

To date, the Orphan Barrel Whiskey Distilling Company has released eleven whiskeys: Barterhouse 20-Year-Old, Old Blowhard 26-Year-Old, Rhetoric 20-Year-Old, Rhetoric 21-Year-Old, Rhetoric 22-Year-Old, Rhetoric 23-Year-Old, Lost Prophet 22-Year-Old, Forged Oak 15-Year-Old, The Gifted Horse 4-Year-Old, Whoop & Holler and Entrapment. As new and interesting whiskeys are discovered, they will be added to the family to provide adult consumers a great selection of unique whiskeys.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, SMIRNOFF, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

1Breakthru Beverage Group 
2Beverage Dynamics

Media Contacts:

Elisabeth Blum, Taylor
(704) 644-6935
eblum@taylorstrategy.com

Jim Sias, DIAGEO
(646) 223-2305
Jim.sias@diageo.com

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/entrapment-bolsters-premium-trend-in-canadian-whisky-category-as-the-first-of-its-kind-to-join-the-orphan-barrel-collection-300572326.html

SOURCE Orphan Barrel Whiskey Distilling Co.

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