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Bitcoin's Boom, Brangelina Breakup and Driverless Cars Inspire Havas PR's 2018 Trends Report

NEW YORK, Dec. 1, 2017 /PRNewswire/ -- Today, Havas PR North America released its eighth annual trends forecast, unveiling 20 trends—from compassion fatigue and the retail apocalypse to gaming at work and the appeal of singledom—that will shape the year ahead.

Titled "The D-Words: On Disruption, Despair and Dumpster Fires—20 Trends for 2018," the report reflects on the patterns that defined 2017's bumpy ride. It recaps major social and cultural moments like Colin Kaepernick's protests, Brangelina's breakup and the unveiling of the first autonomous cars and anticipates how they will blossom into shifting behaviors and beliefs in 2018.

Highlights from Havas PR's report include:

  • Grassroots Food for the Soul: In this new era of grassroots activism, the voices of everyday troublemakers are growing louder and more persuasive. The desire to air grievances and lend a hand is a reaction to our need for control and purpose, and it's showing up in ways that are variously noble, controversial and malicious.
  • Lonely Hearts Club: In a world where power couples come and go and Facebook keeps a public record of the revolving door of relationship statuses, famous women like Tracee Ellis Ross are disrupting social norms by taking pleasure and pride in their "single" relationship status. And the public is adjusting expectations.
  • Compassion Fatigue: Even while some people chant until their throats are sore, there will always be others whose response to chaos or controversy is to go quiet. At least part of this silence can be blamed on the fact that many people are bone tired, worn down to the emotional nub after so many mass shootings, terrorist attacks, celebrity deaths, natural disasters and rounds of political name-calling.
  • Gaming at Work: Life's a game, and we've all got to play it, even at work? Yes, and that's because applying game-based mechanics to workplace training has been shown to motivate employees to learn, stoking competitiveness and engagement.
  • Ageism Is the New White Privilege: Older workers are often plagued by the perception that they're clueless noobs who will require extra training and patience to get up to speed on technology. Look for HR departments to create and enforce hiring and employment policies to reduce ageism.

"This report is not about leaving the past year behind," said Marian Salzman, world-renowned trendspotter and CEO of Havas PR North America. "Instead, it's about offering a perspective on how the world will transform in 2018 because of everything we've seen, experienced and felt this year—whether firsthand or via the news ticker. As we scanned 2017 for patterns, we noticed how often D-words came up: disturbance, destruction, depression, deception, defiance, discontent, despair and death, to name a few. From these D's, we see P's emerging that present a prettier picture—patience, pragmatism, positivity, patriotism, practicality. These are the ideals that bind together the trends we've identified in the report."

"The D-Words: On Disruption, Despair and Dumpster Fires—20 Trends for 2018" is available for download here.

About Havas PR
Havas PR, headquartered in New York City, is known for its agility and for excellence in corporate and consumer reputation management, executive branding, and health-and-wellness marketing communications. For more information, go to

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Nikki Kria

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