Adobe (Nasdaq:ADBE) today announced that the company was recognized as a Leader in “The Forrester Wave:™ Lead-to-Revenue Management Platform Vendors, Q4 2016” report by Forrester Research, Inc. for the second consecutive year. Of the 11 vendors Forrester evaluated for the lead-to-revenue management (L2RM) report, Adobe was among five companies recognized as a leader across 36 criteria, including strategy, current offering and market presence.
“It’s more important than ever that brands provide exceptional, highly personalized experiences across the entire customer journey,” said Stephan Dietrich, vice president, Adobe Campaign. “Our leadership in Forrester’s L2RM report validates the strength of our email and campaign management offering that helps both B2B and B2C enterprises evolve into Experience Businesses.”
“Adobe Campaign is a robust product that can meet the needs of B2B, B2C and B2B2C marketers,” stated Forrester in its L2RM report. “Companies who are heavily invested with Adobe for marketing solutions should have no hesitation to evaluate Adobe Campaign as a L2RM Platform solution. Additionally, global companies operating in a B2B2C model should consider Adobe for its native strengths. Adobe Campaign is one of the few L2RM platform solutions that can be deployed on-premise or hosted at the vendor's data center, which could offer an advantage for some marketers.”
Adobe Campaign provides campaign, offer and personalization management capabilities for sophisticated automation and execution of marketing programs across channels. Both B2B and B2C brands can drastically improve customer engagement across online channels such as email, web, social, display and mobile channels, as well as offline channels including direct mail and point of sale. More than 750 customers power their email with Adobe Campaign. Over 28 billion emails were sent with Adobe Campaign in the first half of 2016. Adobe Campaign customers include British Petroleum, Christian Dior, HD Supply, L'Occitane, Los Angeles Kings Hockey Club, Motorola, Museum of Fine Arts Boston, Renault, Scandinavian Airlines, Sephora USA, Inc., Time Warner Cable, True Value, UBS and more.
Forrester defines L2RM as “business system for marketers whose offerings mandate a long, complex or highly considered buying process,” and stated in the report, “L2RM mostly applies to B2B marketers, but not exclusively. Consumer marketers who are taking highly considered products and services to market also benefit from the managed process of L2RM and the changing marketing remit that the practice enables. The L2RM business system comprises integrated goals, processes and metrics that reshape marketing practices to drive effective customer engagement across the entire customer life cycle — from awareness to advocacy.”
A blog post about Adobe’s position as a leader in the ““The Forrester Wave:™ Lead-to-Revenue Management Platform Vendors, Q4 2016” report can be found here.
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