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Diageo Honors Drinks Distributors at 13th Annual Golden Bar Awards

NORWALK, Conn., Aug. 11, 2016 /PRNewswire/ -- Diageo, a global leader in beverage alcohol, honored spirits and beer distributors at the 13th Annual Golden Bar Awards, which took place recently in Las Vegas.  The Golden Bar Awards are presented to distributors demonstrating excellence in sales, marketing and promoting responsible drinking.

"The Golden Bar Awards are a way for Diageo to recognize and celebrate the dedication and commitment of the excellent distributors who support our brands all year long," said Tom Looney, President, Open and Control States for Diageo North America.

Tom Day, President, Diageo Beer Company USA reinforced the importance of the Golden Bar Awards, stating: "Our distributors don't just sell our fine beers and spirits, they are also stewards of our brands, and we appreciate that. Each year these awards give us the opportunity to acknowledge their efforts."

The Golden Bar Awards celebrate distributors across the U.S. for their excellence in the industry and the important role they play in their respective communities.  Awards are given in seven categories including On Premise Performance, Innovation and Social Responsibility, as well as brand excellence. The distinction of Distributor of the Year is also awarded for spirits and beer.

Additionally, Platinum Bar Awards are awarded to a distributor in each of the beer and spirits categories for advancing responsible drinking.

"Every year we recognize those distributors who best promote responsible drinking and support initiatives to combat underage drinking – two commitments that are of the utmost importance to Diageo," said Jon Pageler, Executive Vice President, Diageo North America. 

In total, 24 Golden Bar statuettes, 22 made of 24 carat gold and two made of platinum, were awarded to distributors. Each statuette weighs eight pounds, stands more than a foot tall, and is produced by R.S. Owens, the company that created the Oscar®, presented by the Academy of Motion Picture Arts and Sciences.

Below are the categories and winners for the 2016 Golden Bar Awards.


Distributor of the Year - Spirits                            

Georgia Crown Distributing

Distributor of the Year - Beer                           

JJ Taylor Distributing of Florida



Spirits Excellence - Smirnoff                  

United Liquors, A Division of Martignetti Companies of Massachusetts

Spirits Excellence - Johnnie Walker

Coastal Wine and Spirits of Indiana

Spirits Excellence - Baileys

North American Spirits and Wine Broker of Oregon

Spirits Excellence - Captain Morgan

Connecticut Distributors Inc       

Spirits Excellence - Tanqueray    

General Wholesale of Georgia

Spirits Excellence - Crown Royal           

North American Spirits and Wine Broker of Ohio

Spirits Excellence - Ketel One                 

Pacific Wine and Spirits of California

Spirits Excellence - Cîroc                          

Breakthru Beverage, United Division of South Carolina

Spirits Excellence - Reserve Brands         

Breakthru Beverage, United Division of Illinois



Distributor of the Year - Guinness                       

United Distributors of Georgia

Distributor of the Year - Smirnoff Ice                 

Manhattan Beer Distributors of New York

Guinness Quality Award                        

Peerless Beverage Company of New Jersey

Guinness Quality Award                        

Frank B. Fuhrer Distributing of Pennsylvania



Innovation Launch - Spirits               

North American Spirits and Wine Broker of Michigan

Innovation Distributor of the Year - Beer       

Crest Beverage of California

Innovation Distributor of the Year - FMB           

J&L of Georgia



Advancing Responsible Drinking - Spirits              

North American Spirits and Wine Broker of Ohio              

Advancing Responsible Drinking - Beer             

Harbor Distributing, LLC of California



On Premise Excellence Award - Spirits                 

Georgia Crown Distributing

Multicultural Excellence - Spirits                   

Breakthru Beverage, United Division of Maryland

Three Year Consistency - Spirits                  

Costal Wine & Spirits of Texas

Three Year Consistency - Beer                 

Admiral Beverage Corporation of New Mexico


About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo's global responsible drinking resource,, for information, initiatives, and ways to share best practice. Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

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