Adobe (Nasdaq:ADBE) today announced it has been positioned by Gartner, Inc. as a Leader in the 2016 Magic Quadrant for Mobile App Development Platforms research report. Adobe was one of 17 vendors evaluated in the report. The evaluation criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy. Criteria for a vendor’s ability to execute included product or service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience and operations.
“Mobile is at the heart of connecting the physical world to digital experiences, yet brands are challenged with building and managing apps that provide an amazing experience for their customers and employees,” said Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target. “We believe our recognition as a leader in Gartner’s report validates the unique functional and design value that Adobe Experience Manager Mobile brings to organizations.”
Adobe Experience Manager Mobile simplifies the process of building and managing content-centric enterprise applications that are visually appealing and easy to use. Enterprises can incorporate new and existing content from any content management system or digital asset management system – including Adobe Experience Manager Sites, Assets and Adobe Creative Cloud. With Adobe Experience Manager Mobile, developers can further optimize the user experience of these apps by connecting them to critical business data and systems like customer relationship management (CRM) and enterprise resource planning (ERP). Integration with Adobe Analytics and Adobe Target enables marketers to effectively analyze engagement and improve ROI.
According to Gartner, “Leaders must represent a strong combination of Ability to Execute and Completeness of Vision. In the MADP sector, this means that Leaders are not only good at cross-platform development, deployment and management across the full life cycle, but also have a good vision of the multichannel enterprise, support for multiple architectures and standards, a solid understanding of IT requirements, and scalable channels and partnerships. Leaders must provide platforms that are easy to purchase, program, deploy and upgrade, and which can connect to a range of back-end and cloud services — from both the same vendor and from third parties.”
“We’re committed to making the best gear possible for our family of skiers and climbers across the globe,” said Mark Ritchie, president, Black Diamond. “With Adobe Experience Manager Mobile, we’ve equipped our sales team with a mobile app that provides instant access to all SKUs and engaging product content on their mobile devices. We expect our Experience Manager Mobile-powered app to save $500,000 over the next three years by phasing out the need to print a physical workbook.”
“Establishing trusted, long-term relationships with clients is our utmost priority,” said Salvador Vidal, global head of products & services marketing, BNP Paribas Wealth Management. “We developed our Voice of Wealth app with Adobe Experience Manager Mobile to quickly inform clients about investment and market trends. The ability to get this information into clients’ hands in a matter of minutes versus days is a competitive differentiator for us, and we’re seeing tremendous usage early on – about 70 percent of users visit our app daily.”
Source: Gartner, Inc. Magic Quadrant for Mobile App Development Platforms, Jason Wong, Van L. Baker, Adrian Leow, Joachim Herschmann, June 15, 2016
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.
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