SOURCE: Tetra PakDESCRIPTION:
DENTON, Texas, April 22, 2016 /3BL Media/– Tetra Pak announces that a new version of its Tetra Top® package, more than 80% of which comes from plant-based materials, will make its global debut in the United States with JUST™ water.
The new generation carton bottle now comes with a cap and top made from high-density polyethylene (HDPE) derived from sugarcane. Combined with the FSC™ certified paperboard used in the main sleeve of the carton, this pushes its renewable content up from 53% to 82%, with no impact to its recyclability. This unique bio-based bottle delivers another milestone in a long line of successful environmental innovations at Tetra Pak.
Use of renewable materials, defined as natural resources that can be replenished over time, such as wood fibre from trees or bio-based plastic from sugarcane, plays an important role in mitigating resource scarcity and climate change.
“We started JUST with the belief that everyday products should evolve in ways that will continually reduce their impact on the environment while creating positive impact in communities where we operate,” said Grace Jeon, CEO of JUST. “Compared with different types of plastic water bottles, this bottle innovation significantly reduces the product’s carbon footprint which aligns well with our business ethos.”
“Packages made from renewable materials are not only good for the environment, but also offer our customers a competitive advantage,” said Charles Brand, executive vice president Product Management and Commercial Operations at Tetra Pak. “Consumers choose JUST water because they appreciate its brand values, and want this to be reflected in the whole user experience. We are pleased to have come up with a package that is aligned with this focus without compromising convenience and functionality.”
To learn more about Tetra Top and bio-based caps, visit www.tetrapak.com
JUST WATER ON WHY THEY CHOSE TETRA TOP
ABOUT TETRA PAK
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 80 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™," reflects our vision to make food safe and available, everywhere.
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Larine Urbina, Communications Manager, U.S. & Canada
+1 (940) 380-4630
Golin for Tetra Pak
+1 (469) 680-2556
KEYWORDS: Environment and Climate Change, Technology, bio-based, renewability, renewable resources, plant-based, bio plastic, Tetra Pak, JUST water, tetra top