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$tart with Change Receives Financial Education Innovation Award presented by Nasdaq and EverFi

$tart with Change, Higher One’s financial literacy initiative dedicated to financially empowering millennials and college students, was honored at the second annual Innovation in Financial Education Awards presented by Nasdaq and EverFi. The award recognizes the program’s significant efforts to improve the financial capability of Americans through unique digital learning initiatives. Thirty-five institutions and organizations were honored with this distinction at a ceremony hosted on April 6 at Nasdaq Marketsite in New York City.

Honorees were selected based on a set of criteria that included the scale and reach of their financial education initiatives, the duration of their commitment and unique employee volunteering activities that supplement their programs. $tart with Change was recognized for its commitment to providing students with the skills and knowledge needed to successfully navigate the increasingly complex financial world we live in, as well as its work to promote broader awareness of the need to build financial capability through Money Matters on Campus, the annual research study examining the financial attitudes and behaviors of college students in the United States.

“The organizations we’re recognizing here today are tackling this issue head on and taking positive steps to prepare millions of individuals with the critical financial management skills needed to move our country forward,” said EverFi Founder and CEO Tom Davidson. “Higher One, through $tart with Change, has specifically helped to define the real need for us to assist our country’s college students in becoming financially capable.”

Just last week, the fourth-year results of Money Matters on Campus were released, which surveyed nearly 90,000 college students across the United States—approximately 85,000 from four-year institutions and 4,300 from two-year institutions. This year’s data uncovered alarming trends in the levels of stress students face in regard to money management, and showed a continued decrease in students’ planning for responsible financial behaviors—including paying back their student loans.

“Over the past four years of our Money Matters research, we have seen that developing financial capability is an incredibly important part of educating college students. These survey results highlight that fact, and we must continue to push for more—and better—financial education as well as opportunities to provide students with access to real-world financial experiences and technologies,” said Mary Johnson, vice president of financial literacy and student aid policy at Higher One. “We believe, and the data supports, that that all college students can become financially capable when reached with the right methods of financial education, and when given access to and experience with banking and financial services.”

About Higher One

Higher One, a financial technology company focused on higher education, leads the $tart with Change℠ financial literacy initiative dedicated to financially empowering millennials, students and others. Providing financial education, community support, and financial management tools, $tart with Change’s mission is to help those with financial challenges to understand how to manage money, make smarter everyday financial decisions and establish strong financial foundations that will lead to a lifetime of smarter money management. Learn more at

About Nasdaq

Nasdaq (Nasdaq:NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to more than 3,700 listed companies with a market value of approximately $9.6 trillion and nearly 10,000 corporate clients. To learn more, visit: or

About EverFi

EverFi, Inc. is the leading education technology company focused on teaching, assessing, and certifying K-12 and college students in the critical skills they need for life. The company teams with major corporations and foundations to provide the programs at no cost to K-12 schools. Some of America’s leading CEOs and venture capital firms are EverFi investors including Amazon founder and CEO Jeff Bezos, Twitter founder Evan Williams, and Google Chairman Eric Schmidt. Learn more at


Higher One
Shoba Lemoine, 203-776-7776 ext. 4503

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