As the Aristocrat Group Corp. (OTCQB: ASCC) continues efforts to grow the distribution of its premiere product, Ultra-Premium Handcrafted RWB Vodka, the company is being aided in its efforts by confluent industry trends: flavor fatigue and premiumization.
“Flavor fatigue” is what some spirits industry analysts call consumers’ growing rejection of the endless variety of flavored vodkas offered up by large distilleries in recent years. While the surge in new flavor options drove interest in vodka initially, flavored vodka sales are now declining across the board as consumer tastes shift.
“Too many flavored vodkas hit the market at once, and a lot of them weren’t very good,” said ASCC President Chris Less. “Now, consumers are swinging hard in the other direction—choosing finely crafted vodkas distilled using quality ingredients.”
While flavored vodkas saw cumulative sales lose 1.1 million cases in 2015, the high-end premium section of the category grew sales by more than 11 percent. That growth drove a vodka volume bump of nearly two percent overall last year.
That’s good news for ASCC, whose RWB Vodka is made in the U.S.A. from Idaho russet potatoes and Rocky Mountain spring water using a unique, four-column distillation process. The homegrown vodka brand has received high marks for quality both at home and abroad, earning well more than a dozen gold medals in international blind taste tests. It is perhaps the only American-made vodka labeled “gluten-free.”
By appealing to consumers’ changing tastes, ASCC hopes to become the next upstart spirits company to carve out a market share as demand heats up. The company is working to build a diversified portfolio of brands in order to cash in on the growth of the distilled spirits industry.
For more information on award-winning RWB Vodka, please visit www.RWBVodka.com.
About the Aristocrat Group Corp.
The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC’s brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), and Brown-Forman Corp. (NYSE: BF-B).
For more information about the Aristocrat Group Corp., visit www.aristocratgroupcorp.com/investors.
For more information about RWB Vodka, visit www.rwbvodka.com.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words “believes,” “expects,” “anticipate” or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone’s past success, either financial or strategic, is no guarantee of success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.
Chris Less, 702-761-6866