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Captain Morgan™ Takes a Stand for Pirate Safety at Gasparilla

TAMPA BAY, Fla., Jan. 28, 2016 /PRNewswire/ -- Hoist the sails! Ready the cannons! In a matter of hours, swashbuckling crews from across the land will take to the streets, bars and bays of Tampa for Gasparilla, the biggest and most epic gathering of pirates this side of the Caribbean. You've rallied your crew, gathered your garb, and charted your course. Now Pirate Responsibly – Captain's Orders! 

Captain Morgan has decreed that all legal drinking age Gasparilla-goers go #FullCaptain. But even the saltiest and most-seasoned pirates know that when they take to the high-seas, they must leave the ship's wheel in the hands of a trusted first mate. That's why Captain Morgan has teamed up with the fantastic sailors – er, drivers – of Uber to take the helm of your crew's safe journey home.

So while you're out, remember the Pirate's Code, and leave navigating the choppy waters (read: busy roads) of Tampa to Uber and Captain Morgan, the undisputed founder of fun in a serious world.

If you and your crew are 21 or older and in the Tampa area, download the Uber app and enter the promo code 'PIRATERESPONSIBLY' by Saturday, January 30th at 2:00pm. After 2:00pm, a special message containing a secret phrase from Captain Morgan will appear in the app only to Uber users who entered the promo code in time. The first 1,000 riders who enter the secret phrase will receive a stash of Uber treasures (read: $20 Uber credit).

These Uber riches can be bartered for responsible pirating at any time throughout the weekend. So remember: when you go #FullCaptain with your crew this weekend, don't forget your most trusted navigation tool: your phone.

For full details, click here.

We all have a pirate spirit, and Captain Morgan is here to help unleash it. When raising a glass and Going #FullCaptain, always remember to #PIRATERESPONSIBLY.

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits and beer. These brands include CAPTAIN MORGAN™ and ZACAPA™ rums, JOHNNIE WALKER™, CROWN ROYAL™, JεB™, WINDSOR™ and BUCHANAN'S™ whiskies, SMIRNOFF™, CÎROC™ and KETEL ONE™ vodkas, BAILEYS™ Irish Cream Liqueur, TANQUERAY™ gin, and GUINNESS™ beer.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Contacts:


Jim Sias

Joe Clarkson

Diageo

Taylor

646.223.2305

704.644.6912

jim.sias@diageo.com

jclarkson@taylorstrategy.com

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/captain-morgan-takes-a-stand-for-pirate-safety-at-gasparilla-300211750.html

SOURCE Diageo

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