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ASCC: Demand From Millennials Leads Trend Toward Craft Spirits

Consumer tastes in the spirits industry are changing, and the Aristocrat Group Corp. (OTCQB: ASCC) could be well-positioned to capitalize. Smaller, emerging brands of craft spirits are driving demand in the industry from Millennials, the most coveted demographic in the beverage alcohol market.

Millennials consumers are people aged roughly 21-34. They represent the biggest growth segment of the spirits market, and they represent the future of the industry’s consumer base. The battle is on for their hearts and their wallets, and these younger consumers are increasingly opting to reject big-brand spirits in favor of smaller, craft distilleries using quality ingredients. Market analysts Rabobank reported recently that the spirits market is more craft-oriented than ever before, with the smallest category of distillers by volume growing at double-digit rates.

A Nielsen report cited by The Spirits Business this month that a large percentage of millennials will not “spend their money on mass-market alcoholic beverages.” That’s good news for ASCC as the company promotes its award-winning RWB Vodka, distilled in the USA from Idaho russet potatoes and mountain spring water, and works to introduce new craft brands.

“Mass-produced vodka brands are increasingly leaving consumers cold—particularly younger consumers,” said ASCC President Chris Less. “What we’re hearing from millennial consumers is that they want handcrafted spirits made from top-notch ingredients right here in the U.S. heartland. That is exactly what we have created with RWB Vodka, and our growing distribution is a sure sign that consumers are responding.”

Vodka remains the largest distilled spirits category by volume in the U.S. with 66.9 million cases sold last year, according to the Distilled Spirits Council of the U.S. RWB Vodka is the lynchpin of a growing portfolio of brands marketed and developed by the Aristocrat Group Corp. as the company works to capitalize on the rising commercial popularity of the domestic distilled spirits sector. For more information on the distilled spirit, please visit

About the Aristocrat Group Corp.

The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC’s brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), and Brown-Forman Corp. (NYSE: BF-B).

For more information about the Aristocrat Group Corp., visit

For more information about RWB Vodka, visit




Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words “believes,” “expects,” “anticipate” or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone’s past success, either financial or strategic, is no guarantee of success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.


Aristocrat Group Corp.
Chris Less, 702-761-6866
Interim President

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