The Aristocrat Group Corp. (OTCBB: ASCC) Interim President Chris Less published the following open letter to the company’s shareholders today, looking back on 2015’s success and ahead to the company’s growth in the coming year.
I take over as Interim President of the Aristocrat Group Corp. at the end of a very exciting year for our company and it’s flagship product, Ultra-Premium Handcrafted RWB Vodka. Two years and 19 medals after RWB Vodka’s launch, the made-in-the-USA spirit is now the most awarded domestic American vodka. Currently, RWB Vodka is available in almost 300 retail outlets and upscale on-premise accounts in Texas. To date, the company’s geographic focus has been on Texas, one of North America’s largest and best markets for vodka. But with recent launches in Louisiana and Canada and upcoming distribution plans for California, Florida, New Jersey, New York and Nevada, the brand is on its way to becoming a significant force in North America’s growing spirits industry. To boost distribution further, ASCC engaged Texas Top Shelf, an beverage alcohol distributor with a strong logistical backbone nationwide. That deal will allow the company to expand its brand presence in some of North America’s most crucial distilled spirits markets, and the development of distribution partners will reduce the cost of delivery while expanding the sales footprint for both RWB Vodka and future brands.
In addition, ASCC is currently in negotiations to acquire or partner with Famous Brands, LLC, a Texas-based firm with a portfolio of 17 distilled spirits brands. A potential acquisition of Famous Brands would significantly increase ASCC’s revenues in 2016 and beyond.
Strong brand marketing has been key to ASCC’s growth over the past year. The company will continue to promote our distilled spirits through its partnership with rising country music star Curtis Braley, including sponsorship of his U.S. tour in the new year. The RWB Vodka-wrapped Radical SR3-RS racecar has won podium placement in every race that it competed in. The RWB Vodka radio campaign, which was initiated before Christmas of 2014, has been continued throughout the most part of 2015 on ESPN radio and has resulted in increased visibility of the brand. Our marketing efforts behind RWB Vodka and other brands will expand and continue in 2016.
The growth of the company is on track to duplicate the successes of similar-sized companies that launched distilled spirits brands in the recent past, such as Tito’s Vodka and Deep Eddy Vodka. We will continue to expand our product portfolio by introducing Big Box Vodka, due to be launched early this year. Distilled from Idaho winter wheat using a continuous, four-column process, Big Box Vodka will feature innovative packaging designed for maximum convenience and portability, making the product the perfect choice for spirits consumers on the go. With the addition of the new distributor, both vodka brands will finally be given the domestic and international exposure they rightfully deserve. The future of Aristocrat Group and its subsidiaries looks bright as we continue to grow our footprint in the domestic and international spirits markets.
Thank you for believing in the promise of our company. The global spirits market is expected to have exceeded $306 billion in 2015, up 17 percent over the last five years. Vodka now represents almost a third of all the spirits consumed in America. The future for ASCC is bright, indeed. We look forward to your continued support as the Aristocrat Group continues our steady growth trajectory in the new year.
About the Aristocrat Group Corp.
The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC’s brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), and Brown-Forman Corp. (NYSE: BF-B).
For more information about the Aristocrat Group Corp., visit www.aristocratgroupcorp.com/investors.
For more information about RWB Vodka, visit www.rwbvodka.com.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words “believes,” “expects,” “anticipate” or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone’s past success, either financial or strategic, is no guarantee of success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.
Chris Less, 702-761-6866