The Only Way Marissa Mayer Can Avoid Yahoo's "Kodak Moment"
December 11, 2015 at 05:00 AM EST
When folks ask me why I'm such a business-news junkie, I point to the up-and-down sagas like the one that continues to play out at the Marissa Mayer-helmed Yahoo. Thanks to Yahoo's pre-IPO stake in Alibaba Group, the long-suffering shareholders of that wheezing Internet pioneer found themselves with a $40 billion windfall when China's top e-commerce firm went public in September 2014. Not only was it a terrific drama, but my Private Briefing readers got the chance to clean up on the 50%+ rocket ride Yahoo shares took that year. So watching Team Mayer fumble that victory - transforming it into another period of deep shareholder pain - has been profoundly disappointing. But here's the good news. I know exactly what Mayer needs to do to save Yahoo and its shareholders from absolute ruin. You see, I've seen this before... Tags: (Nasdaq: YHOO) , Marissa Mayer , Yahoo CEO Marissa Mayer , yahoo stock , YHOO , YHOO Stock To get full access to all Money Morning content, click here About Money Morning: Money Morning gives you access to a team of ten market experts with more than 250 years of combined investing experience – for free . Our experts – who have appeared on FOXBusiness, CNBC, NPR, and BloombergTV – deliver daily investing tips and stock picks, provide analysis with actions to take, and answer your biggest market questions. Our goal is to help our millions of e-newsletter subscribers and Moneymorning.com visitors become smarter, more confident investors. Disclaimer: © 2015 Money Morning and Money Map Press. All Rights Reserved. Protected by copyright of the United States and international treaties. Any reproduction, copying, or redistribution (electronic or otherwise, including the world wide web), of content from this webpage, in whole or in part, is strictly prohibited without the express written permission of Money Morning. 16 W. Madison St. Baltimore, MD, 21201. The post The Only Way Marissa Mayer Can Avoid Yahoo's "Kodak Moment" appeared first on Money Morning - We Make Investing Profitable .