In a move to increase profits, the Aristocrat Group Corp. (OTCQB: ASCC) will explore a switch from silkscreened bottles to pressure sensitive labels for its ultra-premium vodka brand, RWB Vodka.
ASCC CEO Robert Federowicz said on Tuesday that improved paper-label technology has made the switch a potentially attractive option for the company for the very first time.
“The problem with adhesive paper labels has always been that they are prone to peeling, scratching, disintegrating and other calamities that make bottles look less attractive on the shelf,” Federowicz said. “Thanks to improved printing methods, however, we’ve seen that it is now possible to minimize or even eliminate these issues. In addition to lowering production costs, we believe that pressure sensitive labels can also help give RWB Vodka a superior look over the silkscreened bottles we currently use.”
Using pressure sensitive labels for its award-winning distilled spirit brand would also allow ASCC much more flexibility in ordering as well as reducing production time, Federowicz added.
Ultra-Premium Handcrafted RWB Vodka has been ASCC’s No. 1 product since its debut two years ago. Available online and at nearly 300 locations, the American-made spirit has won many tasting medals in competitions in the U.S. and abroad. ASCC plans to debut its latest product, Big Box Vodka, in early 2016.
About the Aristocrat Group Corp.
The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC’s brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), and Brown-Forman Corp. (NYSE: BF-B).
For more information about the Aristocrat Group Corp., visit www.aristocratgroupcorp.com/investors.
For more information about RWB Vodka, visit www.rwbvodka.com.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words “believes,” “expects,” “anticipate” or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone’s past success, either financial or strategic, is no guarantee of success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.
Robert Federowicz, 702-761-6866
President and CEO