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Sip On Cocktail History With STUDEBAKER™, A New Line Of Expertly-Crafted Whisky Cocktails

NORWALK, Conn., Oct. 7, 2015 /PRNewswire/ -- STUDEBAKER™ is proud to announce a premium and new-to-world product line of bottled whisky cocktails including STUDEBAKER™ Old Fashioned and STUDEBAKER™ Manhattan, replicating a unique and extraordinary taste of cocktail history for a new generation.

STUDEBAKER(TM) is proud to launch a premium, full-proof, crafted whisky cocktail featuring Prohibition inspired classics including the STUDEBAKER(TM) Old Fashioned and STUDEBAKER(TM) Manhattan.

During the days of Prohibition (1919-1933), Canadian Whisky boomed in the United States, as whisky that had been legally distilled north of the border made its way to the millions of thirsty Americans hiding out in speakeasies across the country.  Bartenders looking for quality spirits quickly became fond of the dynamically rich taste of Canadian Whisky, and adopted it for classic whisky cocktails, like the Old Fashioned and Manhattan.  The current whiskey boom has led to a resurgence of these iconic drinks that consumers have once again adopted as contemporary favorites.

Inspired by the Prohibition classics, STUDEBAKER™ uses the finest Canadian Whisky, masterfully blended and finished with select premium ingredients. Sip a STUDEBAKER™ Manhattan, perfected with sweet vermouth and a touch of bitters, garnished with a maraschino cherry. Enjoy a STUDEBAKER™ Old Fashioned, exquisitely blended with cherry, orange, and a touch of bitters, garnished with a simple orange peel.

Whether hosting friends or cheering on your favorite team, STUDEBAKER™ takes the guesswork and preparation out of developing these classic cocktails, allowing consumers to enjoy the perfect cocktail on any occasion.  With STUDEBAKER™ Old Fashioned and STUDEBAKER™ Manhattan, an expertly crafted whisky cocktail is just a pour away.

Whichever STUDEBAKER™ you choose, please enjoy the expertly-crafted taste responsibly.

About Diageo

DIAGEO is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

DIAGEO is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about DIAGEO, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Contacts:
Courtney Gibson, Taylor
(704) 644-6929
CGibson@taylorstrategy.com

Jamie Hakim, DIAGEO
(646) 223-2314
Jamie.Hakim@diageo.com

Photo - http://photos.prnewswire.com/prnh/20151007/274932

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sip-on-cocktail-history-with-studebaker-a-new-line-of-expertly-crafted-whisky-cocktails-300155806.html

SOURCE DIAGEO

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