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In Puppy Love: New Varietals Find "Furrever" Home in Chateau La Paws™ Wines Portfolio

SONOMA, Calif., Sept. 29, 2015 /PRNewswire/ -- Chateau La Paws™ Wines expands its portfolio today nationwide with four new wine varietals and a sustained mission to support rescue dogs in need, helping them find a permanent chateau of their own. The new varietals, Cabernet Sauvignon, Sauvignon Blanc, Merlot and Sweet Red Blend, offer a deeper portfolio for wine enthusiasts to explore alongside their favorite meals while supporting their furry friends.

Chateau La Paws(TM) Wines Adds Four New Varietals to the Pack

"Through the outpouring of support from consumers sharing their love of the wine and their amazing rescue stories, we knew we had to create four new varietals featuring even more special rescue dogs," said winemaker Marty Spate. "Chateau La Paws™ gives us at Diageo Chateau & Estate Wines and consumers the chance to make a difference while indulging in something we enjoy – delicious wine."

The new Rosenblum Cellar offerings join award-winning Chateau La Paws™ Chardonnay, Red Blend and Pinot Noir, which launched earlier this year to two paws up. Both the Chateau La Paws™ Chardonnay and Red Blend received Gold medals with the latter receiving the honor of "Best in Class" at the 2015 Los Angeles International Wine Competition. Additionally, Chateau La Paws™ was the number one selling innovation wine brand from January to July 2015 according to Neilson. More than respected wine, the newest expansion from Diageo Chateau & Estates Wine (DC&E) continues an official national partnership with North Shore Animal League America (NSALA). From the now 28 rescue pups featured on the wine labels to a $100,000 donation, Chateau La Paws™ is dedicated to rescue dogs through the expansion of the brand.

"We are pleased to once again have our beautiful rescue dogs featured on the Chateau La Paws™ wine labels. This most generous contribution in support of our mission is deeply appreciated as is the commitment to continue to raise awareness for shelter pets," said Joanne Yohannan, SVP Operations, North Shore Animal League America.

As rescue dogs of all shapes and sizes find their perfect family match each day, Chateau La Paws™ wine varietals embody an assortment of flavor profiles that perfectly match each wine lover's palate. Mixed like the cutest mutt pup, the Chateau La Paws™ Sweet Red Blend combines some of the tastiest varietals (Zinfandel, Merlot and Syrah) to create a balanced palate of juicy flavors of blueberry jam, ripe raspberries and hints of chocolate, holding its structure through a satisfying finish. Paired best with pasta dishes, the Cabernet Sauvignon offers the inviting combination of juicy black fruit and roasted coffee. Like man's best friend, Merlot has a likeable, charming personality which has been bottled as a medium-bodied, velvety wine brimming with ripe plum and black cherry. The Sauvignon Blanc opens with bright, expressive aromas of stone fruit, pineapple, kumquat and peach blossom and leads into a tropical palate that is as lively as it is fresh tasting.

The launch of the new Rosenblum Cellar Chateau La Paws™ wine varietals will be supported through social activations on Instagram (@chateaulapaws) and Facebook (www.facebook.com/chateaulapaws), in-store promotions, point of sale materials and public relations efforts. Chateau La Paws™ Wines are available in stores nationwide and sold at the suggested retail price of $12.99 for a 750 mL bottle. Just as owners of rescue dogs show great responsibility towards their four-legged friends, please always enjoy Chateau La Paws™ Wines responsibly.

Give your dogs hugs and treats, but please don't feed them wine.

Learn more about Chateau La Paws™ Wines and our cause at www.chateaulapaws.com. Share the story of your shelter dog by using: #CLPDogs and #CLPWines.

About Diageo Chateau & Estate Wines

Diageo Chateau & Estate Wines (DC&E) is part of Diageo (Dee-AH-Gee-O); the world's leading premium drinks business. DC&E produces and markets premium wines from around the globe including Napa Valley, Sonoma, the California Central Coast, France, New Zealand and Australia. Brands include: Beaulieu Vineyard, Sterling Vineyards, Sterling Vintner's Collection, Rosenblum Cellars, Chalone Vineyard, Acacia Vineyard, and Provenance Vineyards. DC&E is also a leading importer of classified Bordeaux and Burgundy estate-bottled wines.

About North Shore Animal League America

North Shore Animal League America, headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world. The Animal League reaches across the country to rescue, nurture and adopt 20,000 pets into happy and loving homes each year. Over the past decade, the Animal League saved over 200,000 lives and has saved 1,000,000 animals since its inception in 1944. "Like" us at www.Facebook.com/TheAnimalLeague, follow us at www.Twitter.com/AnimalLeague. To learn more about animal rescue and welfare, visit www.AnimalLeague.org.

About Diageo 

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, Buchanan's, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.     

Media Contacts:
Elisabeth Podair                                              
Taylor, (704) 644-6935
epodair@taylorstrategy.com

Aren Korte
Diageo Chateau & Estate Wines
Are.Korte@diageo.com

Photo - http://photos.prnewswire.com/prnh/20150929/271842

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/in-puppy-love-new-varietals-find-furrever-home-in-chateau-la-paws-wines-portfolio-300150761.html

SOURCE Diageo Chateau & Estate Wines

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