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Announcing the Search for the Twin City of Bushmills in America

BUSHMILLS, Northern Ireland, Aug. 29 /PRNewswire/ -- In celebration of the 400th anniversary of its license to distill, the town of Bushmills - the home of Bushmills Irish Whiskey -- is conducting a nationwide search for the "Twin City of Bushmills in America." Bushmills, a small town with big spirit, is looking for that one place in the United States, be it a large city or small town that mirrors its exceptional spirit, culture and pride.

The city or town that is proclaimed the "Twin City of Bushmills" will celebrate with a toast from the Master Distiller of Bushmills Irish Whiskey, and will receive a $20,000 grant for the preservation/advancement of the city's time-honored traditions and culture. Each of the first 10 cities that submits a complete application will also be awarded $1,000 for the preservation/advancement of its local traditions and culture. Visit Bushmills.com for information on how cities and other eligible organizations can apply.

The connection between Bushmills and America runs deep. Just eight years after the signing of the Declaration of Independence, the Bushmills Distillery was exporting nearly 10,000 gallons of Irish whiskey to America each year. For the next two centuries, people from the region immigrated to the United States in large numbers, bringing with them not only a love of whiskey, but also a distinct and storied culture that still lives proud and true. Now the town of Bushmills and the folks at the distillery want to recognize one American city that continues to exude this spirit.

"We're excited to unite Bushmills in a Twin City relationship with one American city that truly possesses the humor, wit and spirit that make our home and our whiskey so special," said Gordon Donoghue, Master Distiller of Bushmills Irish Whiskey. "We invite our fans to toast the spirit of Bushmills by enjoying a glass of whiskey responsibly."

How do residents know if their city has what it takes to be the Twin City of Bushmills? There are four quintessential values that make Bushmills -- both the town and the whiskey -- unique:

    -- Pride of place: In 2008, the town of Bushmills will celebrate the 400th
       anniversary of its license to distill whiskey. This milestone is a
       tribute to the citizens of Bushmills, whose enduring spirit and strong
       sense of community have kept alive a unique distilling tradition for
       centuries.
    -- Hospitality: Locals love to enjoy a whiskey while swapping stories in
       the home of a good friend.
    -- Craftsmanship: Bushmills is renowned for the craftsmanship that goes
       into Bushmills Irish Whiskey as well as the arts and handiworks native
       to the area.
    -- Humor and wit: In Bushmills, there are 1,000 jokes about the
       overabundance of rain, and Bushmills Irish Whiskey found a fantastic
       way to use it.

The finalist cities -- as chosen by the Master Distiller and other esteemed citizens of Bushmills -- will be profiled online beginning in January 2008. Through St. Patrick's Day, people across America will be able to vote for the city that best exemplifies the spirit of Bushmills. The city with the most votes will be proclaimed the "Twin City of Bushmills in America" in time for the Bushmills 400th anniversary celebration on April 20, 2008.

About Bushmills Irish Whiskey

Bushmills Irish Whiskey continues to be crafted with time-honored skills and traditions, true to the history and spirit of Ireland's oldest continuously operating whiskey distillery. The portfolio features five award-winning whiskies: Bushmills Original(TM), Black Bush(R), Bushmills(R) 10-year-old Malt, Bushmills(R) 16-year-old Malt and Bushmills(R) 21-year-old malt.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business, with an outstanding collection of beverage alcohol brands across spirits, wine and beer. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards.

Diageo is a global company, trading in some 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. Celebrating life, every day, everywhere, responsibly.

Source: Diageo

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